New Apple TV has the potential to do for television what iPhone did for mobile phones

“The new Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment,” Yahoo News reports. “‘It turns out fears surrounding the long-term prospects of the cable industry were well warranted,’ said Yahoo senior vice president Simon Khalaf, whose mobile analytics company Flurry was bought last year by the Internet pioneer. ‘We believe that the industry is facing a perfect storm: apps, app stores and Apple.'”

“‘We believe the future of television is apps,’ chief executive Tim Cook said,” Yahoo News reports. “The product launch ‘sent a warning shot at the cable industry in particular and the media industry in general,’ Khalaf said in a blog post. ‘Now rather than having dozens of channels to watch, US consumers will have thousands of apps to enjoy on their flat panel TVs ranging from games, to e-sport apps, to live entertainment apps, and to whatever these developers will cook up over the next year.'”

“Siri virtual assistant software built in Apple TV allowed for natural language searches for shows, such as asking for something funny or a certain actor by name,” Yahoo News reports. “Analysts keyed in on the fact that Siri will search across applications on Apple TV, meaning that where shows or films come from should be unimportant to viewers. A Flurry report found that for the first time ever, people in the US in the second quarter of this year spent more each day using mobile applications than they did watching television: a daily average of 198 minutes versus 168 minutes. ‘Just as they did on the iPhone and iPads, consumers will download these apps and spend plenty of time on them, leaving the dozen or so cable channels lost in a sea of apps,’ Khalaf said.”

Read more in the full article here.

MacDailyNews Take: The 25 million or so Apple TV units sold to date are soon going to look like peanuts.

SEE ALSO:
Apple preps to conquer living room with all-new Apple TV – September 11, 2015
Hands-on with the all-new Apple TV – September 10, 2015
Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015
Here’s how much RAM is inside Apple’s iPhone 6s/Plus, iPad Pro and new Apple TV – September 10, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

17 Comments

    1. I think the cable companies see a change coming quickly. Comcast NBC just dumb a lot of money in their theme parks looking at them as long term profit centers. Analysts believed they would spin them off for a quick profit like InBev did.

      Here in Florida Verizon sold FiOS, which sucks for me because they are better than Comcast and I have not heard good things about Frontier. Now Verizon is coming out with a streaming video service just for mobile devices. I believe as LTE evolves and expands land lines will start to go away.

    2. Apple is selling hopes and dreams, not reality. Everything Apple had promised is not yet reality. Maybe you’re will to pay Apple now for the “potential” benefits in the indeterminate future, I would rather pay for a pre-existing product and service. If anything, Apple will strike deals with existing ISPs. You, the customer, will have to decide if you want to join these partnerships.

  1. Without the Monopolies of CBS, NBC not negotiating and trying to drive prices upward, I doubt it! Need to pick our own channels and have live TV and local and cheap prices.

  2. At the end of the day, the only thing that will matter will be whether or not Apple is able to sell content is some new way, such as a la cart channels or programs, at a lower price.

    New icons or Siri won’t change the outcome.

    1. tvOS apps are the next stage of video evolution following CD, DVD and Blu Ray.

      In the future television producers will produce for AppleTV, bypassing network TV. The early stages of this migration from the big 4 (CBS, NBC, ABC and Fox) were HBO and Showtime productions. It manifests itself today in original Netflix and Hulu programming (neither of which care when you watch their programming).

      Time division programming is a throwback to an era of limited over the air capacity and the prevalence of live broadcasting. Today the internet eliminates such artificial viewing barriers (as evidenced by the proliferation of cable channels).

      In the future we won’t pay $200 for 700 channels, that lock us into specific viewing times, we’ll pay up to $200 (including internet access) for the 10 – 20 programs we actually want to watch (according to our schedule).

      The number of cable channels showing us the same reruns will disappear in favor of “networks” such as Netflix and Hulu (will we actually need more than that?)

        1. No, he isn’t.

          The question was: “Do you think…?”

          The answer was: “Yes”.

          The question wasn’t: “Do you know? Are you sure?”

          Can you detect the difference between the two?

  3. No. AppleTV will not change the industry as the iPhone did.
    IE: In Canada socialist policies hamstring our media choices requiring basic *packages* and 60% Canadian content, all to fund vapid attempts at cultural diversity. The result leaves Canadian Netflix a shadow of the US offering and denies us the use of Hulu, Tivo, etc, as well as blocking access to overseas shows.
    Many other countries are even worse in the way they control the media to their populace.
    Few to none of these issues affected the adoption of the iPhone in countries around the world.
    TVos is nice, but still offers nothing more in Canada today than it did yesterday and there’s nothing Apple can do about that.

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