“The new Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment,” Yahoo News reports. “‘It turns out fears surrounding the long-term prospects of the cable industry were well warranted,’ said Yahoo senior vice president Simon Khalaf, whose mobile analytics company Flurry was bought last year by the Internet pioneer. ‘We believe that the industry is facing a perfect storm: apps, app stores and Apple.'”
“‘We believe the future of television is apps,’ chief executive Tim Cook said,” Yahoo News reports. “The product launch ‘sent a warning shot at the cable industry in particular and the media industry in general,’ Khalaf said in a blog post. ‘Now rather than having dozens of channels to watch, US consumers will have thousands of apps to enjoy on their flat panel TVs ranging from games, to e-sport apps, to live entertainment apps, and to whatever these developers will cook up over the next year.'”
“Siri virtual assistant software built in Apple TV allowed for natural language searches for shows, such as asking for something funny or a certain actor by name,” Yahoo News reports. “Analysts keyed in on the fact that Siri will search across applications on Apple TV, meaning that where shows or films come from should be unimportant to viewers. A Flurry report found that for the first time ever, people in the US in the second quarter of this year spent more each day using mobile applications than they did watching television: a daily average of 198 minutes versus 168 minutes. ‘Just as they did on the iPhone and iPads, consumers will download these apps and spend plenty of time on them, leaving the dozen or so cable channels lost in a sea of apps,’ Khalaf said.”
Read more in the full article here.
MacDailyNews Take: The 25 million or so Apple TV units sold to date are soon going to look like peanuts.
Apple preps to conquer living room with all-new Apple TV – September 11, 2015
Hands-on with the all-new Apple TV – September 10, 2015
Gruber: Apple TV will define how all TVs will work in a few years – September 10, 2015
Here’s how much RAM is inside Apple’s iPhone 6s/Plus, iPad Pro and new Apple TV – September 10, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]