Mainstream media blows it, takes Steve Jobs stylus comment out of context

“On Tuesday, September 8, Apple unveiled an all new iPad, the iPad Pro. It sports a gorgeous 12.9″ display, and works in concert with the amazing new Apple Pencil,” Mark Reschke writes for T-GAAP. “iPad Pro combined with Apple Pencil will be a graphic artist’s dream. However, the media seems obsessed by one comment made by the late Steve Jobs in 2007.”

“In January of 2007, Steve Jobs unveiled the iPhone. The iPhone had no physical keyboard, just a 3.5″ multi-touch display. It was, at the time, a radical approach. During the unveiling Jobs explained how users would interact with the device,” Reschke writes. “A stylus was out of the question.”

“What the media has omitted is that Steve Jobs comments regarding a stylus was in context of a 3.5″ iPhone display,” Reschke writes. “For the media to imply a nearly 8 year old Jobs’ comment — that was referring to how to use a 3.5″ iPhone interface — is also a comment Jobs also made about the new 12.9″ state-of-the-art iPad Pro, largely geared to the creative market, is not only sensationalism for the sake of controversy, it is outright lazy and deceptive journalism.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in August:

The stylus will become more important with the “iPad Pro,” with its larger display for enterprise and education. Before anybody goes quoting the guy below, an iPad is not an iPhone:

“Who wants a stylus? You have to get ’em and put ’em away and you lose them. Yuck! Nobody wants a stylus, so let’s not use a stylus.” – Steve Jobs, January 9, 2007

The best stylus for the iPad – May 7, 2015
Apple files another patent application for sensor-laden active stylus – April 16, 2015
Analyst: Apple likely to launch simple stylus with 12.9-inch iPad Pro; advanced 3D stylus due later – January 18, 2015
Apple granted another smart pen patent for capturing digital copies of notes and drawings – December 30, 2014
Apple files their 10th ‘Smart Pen’ patent of the year – December 6, 2014
iPen: Apple patent applications reveal advanced modular smart-pen – February 2, 2014
iPen? Apple secretly files three dynamic smart-pen patents in Europe – February 28, 2013
Apple patent application reveals advanced ‘active stylus’ for iOS devices – December 31, 2012
Apple patent application reveals more about their optical iPen and graphics program – May 24, 2012
Apple patent app details smart, heated ‘iPen’ stylus for iPad and iPhone – July 7, 2011
Apple patent application details new type of stylus for iPad – February 3, 2011

[Thanks to MacDailyNews Reader “Jeff L.” for the heads up.]


  1. So funny watching fanbois backpedaling. This is clearly a ripoff of the surface tablet. Wouldn’t expect anything less from Tim “apple Ballmer” Cook, pissing away Apple’s legacy on overpriced garbage. This is an insult to everything Steve Jobs stood for. If this is innovation in Cook’s Apple, hopefully the board wisens up and fires him and Ive before it is too late.

    1. Joe

      The problem you have is like the journalists this article is written about, you generalise and associate points to the wrong people. Yes some fanbois may have said pen/styus/pencil isnt the way to go, but fanbois aren’t Jobs. Then you pretend to be a Jobs supporter. Face it you are just as bad a Fanbois as the ones you hate.

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