Apple and Hermès collaborate on luxurious Apple Watch Hermès collection

“The new Apple Watch Hermès, which goes on sale 5 October, is clearly the most interesting news from Cupertino,” Jess Cartner-Morley, fashion editor, reports for The Guardian. “In the story of fashion-tech partnerships, that of Apple with Hermès, home of the Birkin bag, is the most glamorous couple to date.”

“The original Apple Watch is a good-looking watch, but the Hermes Cape Cod is more elegant, more refined. This watch is Hermès on the outside, Apple on the inside,” Cartner-Morley reports. “Look at the slightly deco font of the numerals, the lozenge-shaped face, stirrup-style connection to the leather strap, the second hand in Hermès’ signature orange. The price for the double-strap version (which is The One) is $1,250 (£808), which is considerably less than you’d pay for a non-Apple Watch original Hermès Cape Cod. A bargain? Well, bear in mind that internally this is an Apple product, and unlike luxury watches, Apple products do not last for decades.”

Apple Watch Hermès. The extra-long band of the iconic Double Tour wraps elegantly twice around the wrist. Available in a 38mm stainless steel case with Hermès leather bands in four colors: Fauve, Etain, Capucine, and Bleu Jean. — $1250
Apple Watch Hermès. The extra-long band of the iconic Double Tour wraps elegantly twice around the wrist. Available in a 38mm stainless steel case with Hermès leather bands in four colors: Fauve, Etain, Capucine, and Bleu Jean. — $1250

 

Apple Watch Hermès with Double Tour leather band
Apple Watch Hermès with Double Tour leather band
Apple Watch “was glitchy, in a first-generation way,” Cartner-Morley reports. “I roadtested it, and while I loved how it looked, after a while I found I didn’t use it for much more than a watch, because the maps and the weather took so long to load that I would give up and get my phone out of my bag.”

MacDailyNews Take: Fixed with watchOS 2 which will be available to the general public beginning Wednesday, September 16th as a free software update.

“The new Hermès aesthetic and association certainly makes the watch more beautiful, and more desirable,” Cartner-Morley reports. “Hermès has just announced its own launch of the watch on 4 October, during Paris Fashion Week: we will report back from that.”

Read more in the full article here.

MacDailyNews Take: The new Apple Watch Hermès is simply gorgeous.

12 Comments

    1. This is a very smart move for both Apple and Hermes. Hermes doesn’t have to risk hundreds of millions developing (over a two to 5 year period) an Apple Watch competitor, instead they get a custom case from Apple with Apple Watch guts, add a Hermes watch face and wristband and ~$800 to the Apple Watch price. I’d buy this before I’d even consider the Apple Watch Sport.

    1. A tiny pice of leather, just small bit of hide. One has to question the conceit of people who would spend that much money on processed bovine epidermis, and the narcissism of those that promote this extravagance.

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