Apple unveils the all-new Apple TV with Siri Remote, tvOS, and Apple TV App Store

Apple today announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. The new Apple TV’s remote features Siri, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote. Apple TV runs the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store.

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, in a statement. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.

The all-new Apple TV with Siri remote, tvOS, and Apple TV App Store
The all-new Apple TV with Siri remote, tvOS, and Apple TV App Store

With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like “Show me New Girl,” “Find the best funny movies from the ’80s,” “Find movies with Seth Rogan” and “Find popular TV shows for kids.” Apple TV will search iTunes and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.*

tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone and iPad. The new, more powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.

Pricing & Availability

The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from, Apple’s retail stores and select Apple Authorized Resellers. A new Xcode beta is available for developers today that includes the tvOS SDK at Developers can request an Apple TV developer kit at

*Siri availability and functionality varies by country. Subscription required for some content.

New Apple TV supports console-style MFi game controllers – September 9, 2015


    1. Eddie made a couple of mistakes with the Keynote remote, like he was a little inebriated. Hopefully not. I do think the next Apple TV update with more memory and 4K will be the real deal but I’ll still pick up one of these. Cheap enough at $199.

    1. Yeah, apps as far as I can tell, since movies and music stream from your Mac.

      Our early gen Atv has been flaky for a while so we’re a guaranteed customer here. We’ve ripped our entire movie catalogue to the Mac and are streaming children’s movies and shows nearly constantly.

      Like someone above I somehow expected more, though upon further consideration it seems all the ice boxes I’d hoped for were checked. Maybe it’s just not as sexy as if imagined. The get-it-done part of me wants one. The I’m-going-to-love-this-can’t-wait part of me feels a bit meh.

      So whatever, right? I’ll get it, and for sure I’m really looking forward to not having lags delays and restarts like I’ve had for the past six months or so with the old product.

      We’ll see.

      1. Movies don’t have to stream from your Mac, and they mentioned that Apple’s music service is also going to be available on the Apple TV. That also offers the ability to keep music. Since you can purchase movies, you should be able to purchase movies and keep them as well.

        1. but if I’m streaming the movies they still have to come from iTunes I mean what I’m saying is is that I can’t rip my own movies that I have gotten from my own sources my own blue ray and such.
          Plus I’m sure that even if labelled which iTunes does not do they won’t work with Siri

    1. Since I dont stream or buy or rent anything from iTunes except apps I dont see this being that great.
      I don’t see Amazon prime and if I can’t jailbreak it or install kodi I’m not interested. Plus it’s $50 higher then it’s competing boxes.
      It’s really nice looks great love the Siri but I assume that Siri is limited to iTunes content and if so epic fail. I have a huge collection of movies and shows on a 2tb network drive. Sounds like they would not stream here. But if I can install kodi then I can.

      Also if apps are limited to 500mb that leaves out asphalt 8 and allot of games like it that the initial app is small but then the content to go with it is over 1gb.

    1. There is a basic comparison of the two models on Apples website:

      No Siri, No App Store, No Third-party Controllers.
      Doesn’t seem to have the full Apple Music experience via the Apple store.
      Only Dolby Digital 5.1, not DD7.1.
      A5 processor instead of the A8.
      Micro-USB replaced by USB-C for service.
      The OLD device has Optical Audio. It is not in the new ATV.
      And of course there will be the fancy remote in the new ATV.

  1. Will the new AppleTV support Home Sharing, so we can watch the TV, Movies, and Music on our computer-based iTunes collection? Or will it be as streaming-centric as the Video app has become on iOS?

  2. The fact that there is no 4K makes this completely obsolete at launch. Just like when they left Touch ID out of iPad Air 1, I’m forced to wait for another round of updates. Sadly this also means there was no update to iTunes content to 4K (because why the hell would there be without a 4K ATV), so I probably won’t buy any movies on iTunes any time soon either.

    1. Who streams 4k? Tell me more…

      H265 is almost there and was on par to deliver but Google, netflix, amazon and a bunch of others are working to avoid liscensing which may be a good thing.

      Meanwhile go grab all the 4k bluray movies. It will fit on a little shelve by your car keys…

      1. With 15 Mb download speed on an
        I5 iMac with 32 gigs of RAM two gigs of video ram Amazon stutters all over the place and I don’t do Google so I can’t say how that would run. iTunes on the on the other hand is smooth as butter and clear and my Apple TV’s wirelessly run great. My locale will not be getting any U-verse or Fio’s for quite a while so I’m not concerned with 4K

    2. I’m guessing most of the public have HDTVs that are under 77 inches. 4K is a waste of time unless your TV is that size or bigger.

      Not to mention a large portion of the country has fairly slow broadband and pushing 1080i to them is very time consuming, let alone 4K streams.

      1. Netflix streams in Ultra HD (“4K”). 25 MBPS bandwidth is recommended.

        If you purchased a decent TV in the last year over 40″, you would have probably bought one with 4K resolution. It’s the current standard for videophiles. Deny it all you want, the competition offers 4K. If Apple doesn’t, then they lose the bleeding edge of the market — who are the big spenders, obviously.

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