Get ready, Apple is about to unveil the first real Apple TV

“Some of us have been waiting for Apple to drop its proverbial hammer on television for what seems like forever,” Matthew Panzarino reports for TechCrunch. “So far, all we’ve gotten is noodling. A self-professed hobby in the shape of a small hockey puck that has glacially increased in usefulness and utility. A new Apple TV is on the way, though, and it could move the needle in more than one industry. According to information I’ve been able to compile from multiple sources, Apple is about to lay down its cards.”

“Among the demos I’d expect to see on stage next month are content apps, games, and broadcast companies,” Panzarino reports. “The new remote will be motion sensitive, likely including several axis’ worth of sensors that put its control on par with a Nintendo Wii remote. The possibilities, of course, are immediately evident. A game controller with a microphone, physical buttons, a touchpad and motion sensitive controls would be extremely capable. While Apple is likely going to target the broad casual gaming market, I would not be shocked to see innovative gameplay blossom from that type of input possibility.”

“If Apple did indeed ‘delay’ the Apple TV from being released at WWDC, then it probably had a reason. And, if my sources are correct, that reason could well be polish, polish, polish. The experience of using it is said to blow away the types of junky smart TV interfaces we’ve had to deal with so far. This is the first real Apple TV product,” Panzarino reports. “If that polish translates into leverage, then negotiating with Apple could be much, much more uncomfortable for the content providers.”

Much more in the full article here.

MacDailyNews Take: If they still do not have content deal in place to offer enticing skinny bundle(s) with a new Apple TV, then here’s hoping they price it right, for the masses, because they’re going to want to have iPod-like scale to wield against the content gatekeeper holdouts. An Apple TV with a real live SDK, an App Store, a capable remote/controller, and HomeKit capability will be mighty hard to resist, if Apple can market it properly to the great unwashed, like they did with iPod.

SEE ALSO:
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It’s official: Apple sends out September 9th special event invitations – August 27, 2015
Apple expected to hold massive special event at Bill Graham Civic Center in San Francisco on September 9th – August 27, 2015
Mystery company books San Francisco’s massive Bill Graham Civic Auditorium through September 13th – August 24, 2015

22 Comments

  1. Apple Kinect ???? No Thanks!!!!!!!!!!!!!!!

    I miss the days when Apple was at the forefront of innovation rather than chasing everything that Google and Microsoft have already done.

  2. Think big screen as in home theater market. Think 4K on steroids (8K). Think big $$$$$! The cost for this tech is too much right now for mass market. Mass market in the future as tech matures and unit costs decrease.

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