“[Apple’s] elusive over-the-top streaming-TV product has yet to materialize, although it appears still very much in the works,” Andrew Tonner writes for The Motley Fool. “Unfortunately for those who hoped Apple might roll out the service as part of its customary fall product launch cycle, recent reports claim that Apple’s streaming service will remain off the shelf until next year.”
“The recent reports documenting Apple’s TV-related headaches force you to wonder whether Apple’s TV service will really matter, assuming it ever arrives,” Tonner writes. “Consider that TV subscriptions declined for the first time ever last year. Furthermore, with the emergence of over-the-top ‘skinny bundles’ from the likes of DISH Network and Sony and non-cable alternatives such as Netflix, the cable industry seems likely to evolve in the coming year.”
Apple, with its massive installed user base, could help reverse the trend in short order,” Tonner writes. “However, if Apple must make significant concessions in terms of either price or number of channels included to coalesce enough industry buy-in to eventually launch the service, will the somewhat compromised service be a genuine draw to consumers?”
Read more in the full article here.
MacDailyNews Take: With 80% of U.S. households still up for grabs, this race has barely even started yet.
SEE ALSO:
Outsold by Amazon’s Fire TV, Apple TV slips to fourth place in U.S. streaming device sales – August 21, 2015
5 major Apple TV leaks reveal radical overhaul – August 20, 2015
Apple’s next-gen Apple TV to cost $149? – August 19, 2015
Will Apple TV kill cable? – August 19, 2015
Apple’s Internet TV: How many TV networks will make the cut? – August 18, 2015
The next-gen Apple TV’s marquee feature – August 18, 2015
What September’s new iOS 9-based Apple TV is likely to deliver – August 17, 2015
