“Forty-eight percent of Apple Music users have stopped using the service, while only 11 percent of iOS users have tried the streaming service so far, according to MusicWatch,” Micah Singleton reports for The Verge.
“The music research company conducted a survey of 5,000 US consumers about their usage and knowledge about the service,” Singleton reports. “In a statement to The Verge, Apple has denied the 48 percent retention rate, stating that 79 percent of users who have signed up for Apple Music are still using the service.”
Singleton reports, “While the 11 percent usage level for Apple Music may seem low, it’s right on par with usage levels for iTunes music purchases by iOS users, which is a good sign given that Apple Music is only two months old, but it could be much better.”
Read more in the full article here.
MacDailyNews Take: Why would 21% stop using Apple Music when it just keeps getting better with each passing day (especially when you use it properly) and it’s still FREE?!
SEE ALSO:
Study: 11 percent of iOS users currently listen to Apple Music – August 18, 2015
Are 11 million Apple Music subscribers – during a free trial in over 100 countries – worth bragging about? – August 10, 2015
Here’s how to get the most out of Apple Music – August 1, 2015
