“Who’s going to ‘curate’ Apple News?” Philip Elmer-DeWitt writes for Fortune. “The marketing department, for starters.”
“For all the talk of an editorial hiring spree at Apple, things are pretty quiet in the gossipy world of tech journalism,” P.E.D. reports. “No names have surfaced in the nearly two months since Apple’s marketing department posted a job opening for ‘passionate, knowledgeable editors’ to run Apple News, the iPhone app unveiled with great fanfare (and a woman VP!) at WWDC.”
“‘I don’t know of anyone who has taken those jobs, or even applied,’ says Jason Snell, one of dozens of veteran journalists released on an already crowded market when Macworld folded,” P.E.D. reports. “Neither has 9to5Mac’s Mark Gurman… As far as I know, the top spot at Apple News is still unfilled.”
Read more in the full article here.
MacDailyNews Take: Now, there’s a tough job that’s bound to attract more than its fair share of slings and arrows.
That said, the Apple editorial team, whoever they end of being, “will liaise with publishers, which include the Financial Times, New York Times, The Guardian and The Economist, which have signed up to provide content to the news service,” Matthew Garrahan and Tim Bradshaw reported for The Financial Times back in June.
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Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
Apple News to have human curation – and that raises issues – June 15, 2015