Apple Watch kills a entire industry in three months

“Apple Watch’s debut was followed by a sharp drop for the sales of traditional watches in the United States,” Anum Yoon reports for LearnBonds. “The sector saw its biggest drop in seven years. Let’s call it technological Darwinism.”

“Elmar Mock is one of the inventors of the Swatch (the ‘stylish watch’),” Yoon reports. “He warned in March that Apple might cause an ‘ice age’ for the traditional watch industry with the advent of its sophisticated new timepiece.”

“In June, retailers sold $375m worth of watches. That’s a year-over-year drop of 11%, according to NPD. The decrease reflects a 14% decline in unit sales – the biggest drop since 2008, according to Fred Levin, who heads NPD’s luxury division,” Yoon reports. “According to the data, watches that cost less than $1,000 will see the largest drop. This makes sense, because they’re typically purchased for function over form. Pricier watches are often purchased by people who have means as a status symbol.”

Read more in the full article here.

MacDailyNews Take:

The Apple Watch is going to flop… The Apple Watch is Jonathan Ive’s Newton… Apple may have built out the watch to satisfy the urges of a designer who has become more obsessed with Bentleys and Rolexes than making attractive, functional technology that will actually make life better for the 99%… The Newton, Apple’s original, failed tablet, didn’t sell because tablet technology wasn’t polished, and we didn’t have the wireless networking infrastructure to make its experience particularly meaningful. Sound familiar? — Mark Wilson, March 2, 2015

Once people start using Apple Watch, they aren’t going to want to leave it at home. Ever. And that’s bad, bad news for watchmakers not named Apple.MacDailyNews Take, April 16, 2015

U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
A convert’s Apple Watch diary: Three months in, a skeptic no longer – July 31, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
The Apple Watch reviewed, 3 months on – July 24, 2015
Apple Watch after 3 months: It’s still personal – July 24, 2015
Apple Watch: A brilliant addition to my life – July 24, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch Edition is poised to disrupt the classic Swiss watch – April 16, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014

[Thanks to MacDailyNews Reader “eldernorm” for the heads up.]


  1. Do people still want to buy basic cell phones that do nothing but call? Very very few. The same will be for dumbwatches. Only the tech illiterate will buy them, and since tech illiterate people typically make small incomes, they’ll be your Walmart special watches they do actually buy. Yeah…utterly destroyed by Apple Watch.

    1. The sad part is that those companies weren’t competing with Apple. Too bad Apple won’t release stuff that destroys the industries that Samsung has as its bread and butter. Perhaps HomeKit will enable better quality customers to find Samsung’s competitors more appealing and they’ll destroy them that way.

  2. Make it slightly thinner, waterproof to 50m and with at least three day battery life and I’ll get one. I’m hoping the old “wait until 3rd gen” adage about new Apple kit stands up with this one too.

  3. Now, I’m not a watch wearer. Never have been. I prefer using my iPhone for looking at the time, amongst 10,000 other things I like to do.

    But, for what the Apple Watch is, and what it does, is really cool. It’s not for everyone, and I feel it is kind of a toy, but my childhood inside me is just itching, as I was growing up watching things like Dick Tracy and Knight Rider, where watches could do such awesome things, and Apple pretty much created that very thing we so longed to have.

    It’s a simple design that does so many great things, and that’s what Apple’s good at. Be it a status symbol or a utility, perhaps I should eat my own words… maybe the Apple Watch isn’t as much of a toy as I made it out to be.

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