“My belief is that Apple News, Newsstand, and iBooks should effectively be merged into a single Reading app with the best characteristics of all three of Apple’s initiatives,” Jeremy Horwitz writes for 9to5Mac. “Most of the pieces have already developed — it’s just a question of unifying a bunch of seemingly different types of reading materials within a single place. Just like TV shows, movies, music videos and home videos all live within a single iOS app called Videos, think of Reading as an app-based version of a Barnes & Noble bookstore.”

“It goes without saying that all of this would require high-level Apple approval to implement. But it’s also heavily in Apple’s interest to do so. As it currently stands, Apple News doesn’t have much more than the Apple name and the prospect of maybe-possibly future publisher support to set it apart from the many newsreaders that have come and gone over the years. I’ve had it on my iPad and iPhone for weeks, and it’s already gathering dust,” Horwitz writes. “An Apple Reading app, however, could become the core linking books, magazines, newspapers and web content together. It would be a major reason to acquire a big library of content through Apple, and a major impediment to using other devices to consume that content in the future.”

Much more in the full article – recommended – here.

MacDailyNews Take: There are some interesting ideas in the full article.

But, after Newsstand, it’s very difficult to gauge how serious Apple is about Apple News.

Apple News is fast, responsive, enjoyable, and it might become your only news app – July 15, 2015
Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
Apple News to have human curation – and that raises issues – June 15, 2015
How Apple’s mobile ad-blocker could backfire on the company and iPhone, iPad users – June 12, 2015
Hats off to Web advertising – no, really – July 6, 2015
Apple’s support of mobile ad blocking may upend how the web works – June 12, 2015