Apple has an uncopyable secret weapon that customers love

“As far back as I can remember, back to Macs in the last century, Apple has been all about the user experience,” Bambi Brannan writes for Mac360. “In the spring of 2001 Apple launched a much criticized weapon that extends the user experience to encompass the customer experience.”

“Nearly 15 years later Apple has over 400 retail stores scattered around the world (265 in the U.S. alone), and they all have a few things in common which help to set the customer experience apart from any Apple competitor,” Brannan writes. “What About Microsoft? Please. Don’t get me started. Microsoft’s methodology for Research and Development over the years mimics Samsung. In other words, copy whatever Apple is doing at the moment. That explains why the mostly empty Microsoft Windows Stores are in malls a few doors from Apple Stores.”

“Apple’s uncopyable secret weapon… is the Apple Store retail experience,” Brannan writes. “Name a competitor to Apple’s main product lines that has all you’ll find in an Apple Store in as many places as the stores are located?”

Read more in the full article here.

MacDailyNews Take: There isn’t any.

Hey, for how long are Microsoft going to perpetuate their retail store fiasco?

How the Apple Retail Store took over the world – July 22, 2015
Overall sales at shopping malls with an Apple Store are 10% higher – March 11, 2015
Apple Stores dominate retail with double the sales per sq. ft. of nearest rival, Tiffany & Co. – November 13, 2012
Why authorities waive rents and taxes to land Apple Retail Stores – May 20, 2012


  1. Apple’s stores are so successful that they MUST be in violation of some anti-trust rules! Calling Al Franken! Time for a Senate committed to investigate!!

  2. As I commented on an earlier thread, in London too the ARS model is beginning to feel tired, and the personnel lacklustre. I’m not sure that anyone is gripping the need to reinspire the staff. An Apple store is not a Burberry outlet, and I fear that Tim may have made a second major mistake in his choice of a head of retail. The challenge of delivering the very special model consistently worldwide, often in locations that the current product set does not fit, is huge, and I think Ahrendts may not be up to it. The luxe bangle business and the rest are not a good fit, as the decision to launch outside ARS outlets in popup outlets in premium department stores suggests they actually knew. The demands of AW tables are throttling the layout and the ambiance


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