Piper Jaffray’s Munster: Apple may go into content, get Emmy nomination one day

“Apple (AAPL) stock has seen a lot of volatility since hitting an all-time high immediately following its last earnings report,” Susannah Lee reports for Yahoo Finance. ” Gene Munster, managing director and senior research analyst at Piper Jaffray expects a similar pop on Tuesday when the world’s largest company posts Q3 results.”

“‘It’s been a difficult road for Apple TV for us,’ admitted Munster. ‘We thought that is was coming in an actual panel and that’s not the case,'” Lee reports. “But he hasn’t given up hopes that Apple may one day be nominated for an Emmy and join the likes of Netflix with its 34 nominations and 12 for Amazon.”

“‘Apple wants to do more in the living room and this fall, we expect them to have some sort of streaming service,’ he said. ‘If you think about their broader goals and ambitions, we think content could be a part of that,'” Lee reports. “But this is a long term view. ‘Five, ten years down the road, I wouldn’t be surprised to see Apple getting some sort of a nomination as well,’ said Munster.”

Read more in the full article here.

MacDailyNews Take: Apple certainly has the cash to produce some compelling content exclusively for Apple TV.

BTW: Apple has already won Emmys.

Apple wins Emmy for ‘Misunderstood’ ad – August 18, 2014
Apple wins Technology & Engineering Emmy – January 10, 2013


  1. Gene Munster can’t let it go. Now he says Apple is going into content production… and THEN they will bring out the ‘new Apple TV’ that is coming. Hahaha.

    Nice try Gene. We all saw that coming.

  2. Except that Tim Cook has explicitly said Apple doesn’t want to get into the content business. Apple is a platform company. Getting into content makes no sense. Plus content is very expensive.

  3. Apple is already creating content. Tons of content. They could have a “Late Night with Tim Cook” channel. There could be an All Apple All The Time Channel with news, tips, classes, etc. I’d never turn it off!

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