“From our own research, I had long questioned whether the heavy scrutiny by many in the tech elite was representative of the true mass market sentiment toward the Apple Watch,” Ben Bajarin reports for Tech.pinions. “This was what the folks at Wristly and I set out to discover.”
“We found 34% of Apple Watch buyers were what we profiled as tech insiders. These were folks who very closely aligned with early adopter behavior. To our surprise, 53% were what we call “enthusiastic” users. These are folks who don’t work in the tech industry, don’t even consider themselves ‘techies,’ and more closely resemble traits of the mainstream consumer market,” Bajarin reports. “Many pundits will look to Apple Watch sales as the metric for its success. But the real question is, do people love it? The answer is yes.”
“We arrive at a 97% customer satisfaction level for the Apple Watch. For even more perspective, if we take a look at how the Apple Watch customer satisfaction rating compares to the first generation of the iPad and the iPhone, we see the Apple Watch has the highest customer satisfaction rating of any previous version one Apple product,” Bajarin reports. “Given the current customer satisfaction of the iPhone is at 99%, the first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction.”
“As we filtered the customer satisfaction answers by profile we saw something,” Bajarin reports. “While every profile ranked high in one of the two top satisfaction responses, it was the non-tech users who ranked the highest for ‘very satisfied/delighted’ by the Apple Watch.”
Much more in the full article – highly recommended – here.
MacDailyNews Take: We can easily imagine Luca Maestri and/or Tim Cook mentioning this Apple Watch customer sat number tomorrow during Apple’s Q315 conference call.
We’ve now worn our Apple Watches every day for 2 months and 27 days.
We will never go back to the primitive days of not wearing an Apple Watch.
It’s amusing to watch those without Apple Watches wasting time obsessing over their phones all day, saying things like “Well, Apple Watch isn’t for me” – especially knowing that one day, sooner or later, they’ll also be wearing Apple Watches and then they’ll finally get it, too.
SEE ALSO:
Taking off the Apple Watch for one week – don’t ever make me do that again! – July 14, 2015
My week without Apple Watch – July 7, 2015
The Inquirer reviews Apple Watch: ‘Undoubtedly the best smartwatch’ – June 26, 2015
Newt Gingrich reviews Apple Watch: ‘Very helpful and surprisingly natural’ – June 19, 2015
One month with my Apple Watch: Why I’m loving it – June 17, 2015
Dalrymple reviews Apple Watch: ‘My most personal review ever’ – June 16, 2015
Apple Watch: 45 days later – June 8, 2015
Computerworld’s deep-dive Apple Watch review: ‘After a month of use: Very positive’ – June 8, 2015
Living with Apple Watch: One month in – June 3, 2015
Apple Watch: The early adopter’s take – June 1, 2015
Jean-Louis Gassée: Five weeks with Apple Watch – May 31, 2015
Ben Thompson: Apple Watch is being serially underestimated – May 20, 2015
BGR reviews Apple Watch: ‘A major technological achievement; you won’t want to take it off’ – May 7, 2015
The Telegraph reviews Apple Watch: Object of desire – May 7, 2015
Cult of Mac reviews Apple Watch: ‘Futuristic, fun and fan-flipping-tastic’ – April 28, 2015
PC Magazine reviews Apple Watch: ‘The best smartwatch available’ – April 28, 2015
Apple Watch owners shame so-called professional reviewers – April 27, 2015
Tech.pinions’ Ben Bajarin reviews Apple Watch: ‘Powerful’ and ‘completely new’ – April 8, 2015
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
What a flop…..😎😎😎😝😝
🌟🌟🌟🌟🌟
Me also liky💥😱👀⌚️😖😜😩😃😍
They must have confused the dissatisfaction number with the satisfaction number, LMAO!
Tim Cook is getting desperate, he’s just like Ballmer now.
60-million Windows 8 licenses sold. Translation 60-million Windows 8 licenses shoved down the throats of OEMs and resellers, in order to boost Windows 8 adoption.
97% satisfaction rate for Apple Watch. Translation, standup comedy.
The Apple Watch is sad, and I’m afraid all the marketing in the world wont save it.
Some people can’t sleep at night when they have to take off their watch to charge it. They just sit there and watch it charge.
I find this 97% statistic hard to believe. I find it hard to believe ANY product could get this kind of rating, let alone one that has somewhat limited usefulness. (And I own an Apple Watch and wear it all day everyday.)
The 97% is believable when you realize it’s 97% of 100% of kool aid drinkers. At this point no matter how many polished turds get launched there will be those buyers ready with choruses of hosannas.
Hey, troll who usually posts as “jughead,” et al: Where’s your usual slam against Tim Cook in this post? Has your homophobia gotten the best of you today?
Maybe he don’t wanna slam Tim with a post, didja think of that?
I would agree it is a biased group: you already have to be in the iPhone ecosystem in order to enter the Watch sub-ecosystem. Nonetheless, the number would indicate watches aren’t being returned in mass, as some would report.
As for those not already in Apple’s ecosystem, no one is trying to get them to buy an Watch. They are already a good ways down the path of stupid; just let them go. Natural selection will weed out the inferior.
You and Lov have a good point about the buyers already in the Apple system. However nothing like this has happened with Android watches, and they have been around longer with a larger market share of phones. I have yet to see one in the wild. The only thing close is FitBit, the people I know who have them love them. However they are very different. FitBit is for one thing, fitness. Apple Watch does a lot more. If you read the article you would see the non-techie people are the ones who like it the most, and are the largest market. The ones who like it the least ( and most of them are very satisfied ) are the app developers. They are the ones who’s paycheck depends on it and would be the most critical of any system. It’s the non-techie who are the most important, word of mouth is the best advertising. Laugh all you want but the people who drank the Android Kool-Aid are not buying watches, glasses, or any other wearables.
Android doesn’t dispense kool aid. There is (nor was) ever any Jim Jones / David Koresh-type for Android. Nobody is there to applaud purchasers of Android phones as they leave the store. I would think Android’s biggest selling point is it’s for people who don’t want to be identified as drinkers of the kool aid.
Their slogan should be:
“Android – so no one thinks you are one of them”.
or
“Android – because you have a life!”
or
“Android – just a phone… not a talisman.”
oh boy, this one is gonna draw some fire, I bet..
For the record, I use an iPhone 5s. But I drink
whiskey out of a replica of Steve Job’s skull.
so those 99% satisfaction for the iPhone are also Kool aid drinkers?
there are 500 -700 million current iPhone users (over 1 billion iOS devices sold) so there are heck of a lot of Kool aiders around!
trolls get a grip: saying that Apple stuff only sells and gets good satisfaction ratings is because of (handful ) of Kool aiders is LONG PAST.
Unless of course you argue that: ‘the MOMENT PEOPLE USE AN APPLE DEVICE — hundreds of millions of them — THEY IMMEDIATELY TURN INTO PRO APPLE FANATICS’ (well I might agree to that! ).
lol .
Sure you do.
Actually, I do, Doubter Douchenozzle. A space gray Apple Watch Sport; I got it about a month ago. It’s a useful gadget, but hardly a game-changer at this point. I have stated this same opinion consistently in this space since I got my Watch.
Anyway, according to the breakdown of responses, they are including “Somewhat Satisfied” among the 97 percent. Which is kind of a stretch, and hardly proof of some Watch-love hysteria. I would put myself in the “Somewhat Satisfied” category.
I love my SS with leather loop band. Count me as very satisfied.
97%. Isn’t that the same percentage as the return rate of that egg Samsung laid?
The thing about Apple Watch is that until you wear it for a few weeks, you don’t really begin to get its full potential. Every day I find out something new about it and new apps arrive for it.
Consider some of the following:
It’s watch, a timer, a stopwatch, an appleTV remote, a Pro Tools remote, an iTunes remote, a camera remote, a fitness app (or a few), a calculator, a notifications remote, siri lets me update my shopping list apart from doing tons of other siri stuff as well, it’s a phone, a message system, reads email, it runs 1Password, orders Uber for me, i use it with Apple Pay, it’s a calendar, it gives me my current account details … the list is endless. ALL without having to get out my iPhone.
What’s not to like? (I know I’ve missed tons of stuff.)
Glad you are getting more out of yours than I am of mine. Most of the uses you point out don’t seem particularly useful to me, but everyone has different opinions and priorities.
Exactly, and that’s the hard part to explain. It makes my life easier, and in ways I didn’t expect it to.
It just seems as though there are a lot of people going out of their way to say AppleWatch is a poor product especially if they don’t own one. Why do they even care if they’re not going to own one? I don’t eat Krispy Kreme donuts (I’m not into sweets or high calorie foods) but I don’t go around telling everyone not to buy them or they’re going to fail just because I don’t eat them. I wouldn’t care how many donuts Krispy Kreme sells or doesn’t sell because it has nothing to do with me. It’s up to the consumer who likes them to decide that. The most I can say is I don’t prefer eating them but it sure doesn’t mean no one else will like them. That’s why I don’t understand why there all these people who are so negative about about AppleWatch as though their word is final.
I simply don’t understand why AppleWatch sales are a disappointment to investors when all past smartwatch sales have been rather unspectacular. I would think that low smartwatch sales trend would naturally temper expectations for a new product. Is there something about Apple that says every new product has to be a raging success from the very start? Realistically speaking, does that even make any sense to have such expectations. I also don’t understand why only Apple attracts those type of large investors. There are so many things about Apple in the news media and Wall Street that honestly don’t make any sense at all.
AppleWatch seems like a very well-built product although it seems like a product of limited usefulness for me. Still, I’ve bought products over the years that had limited usefulness for me but I’ve bought them for a specific purpose that I could use. It’s just so stupid to call AppleWatch a success or failure so early in the introduction period when we all know that Apple product sales can be a seasonal thing. I usually have a tendency to buy Apple products in the fall. I’m not sure why, but that’s how it usually turns out.
Apple Watch sales are not a disappointment to APPL investors. Wait until tomorrow’s results and hopefully you’ll just go away.
Not sure who is saying its a “poor product”? I have heard plenty of people wondering how big of a hit or a paradigm shift it is going to be, but I haven’t seen anyone say it’s not a POS.
I would rather have that $195 price point on the Apple stock that guy predicted the other day, then have an Apple Watch.
+1
Because if it does shoot to $195, I can then buy an Apple Watch for each and everyone of my family members!
That’s it kiddies! It’s all about AAPL and NOT about Apple the company. We’ll have you ready for the sausage grinder of contemporary financial culture in no time! My mouth is watering already. 😺😻 More victims for the abattoir.
Personally, I still think the Apple Watch will be a niche product in the long run—not because it doesn’t work well, but because most people don’t really need one. My guess is that most of the people who need (or at least want) this type of device have already bought one at this point; so Apple Watch sales for the next quarter will be much more telling than sales figures during this last quarter.
I have a similar sense. Although I also think the Watch will continue to grow and develop and probably surprise us in the coming years.
… So of course Apple is DOOMED. 😆
again,
wait,,,,, still