“While everyone’s panicking about Facebook Instant Articles, I’ve seen something much more terrifying and exciting: Apple News,” Owen Williams writes for TNW. “The app, which will be installed on every iPhone that upgrades to iOS 9, is a new centralized home for content.”

“Apple News is fast, responsive and enjoyable to use. It puts everything I want to read in a single place, without the need to download a third-party app and it loads incredibly fast, thanks to the company’s content delivery network,” Williams writes. “It also recommends new sites you might enjoy following by learning what you read over time.”

“Apple News is a stripped-back, better alternative to heavy, slow news sites for your phone. You don’t need everyone’s individual apps anymore, just the one, that offers consistent, easy to read and distraction free news. That should be terrifying if your business is making money from online publishing,” Williams writes. “As ad blocking comes to Safari in iOS 9 for the first time, the app may become a safe haven where ad revenue is still paid to publishers. For small publishers that simply don’t have the resources to build their own native apps, it’s a huge opportunity to play in the big leagues and get content in front of more people without having to spend any money.”

“One major issue, though, is nobody knows what Apple’s ad payouts will look like and it’ll only allow one ad to be shown on each article, via its iAd network,” Williams writes. “Once Apple News is on everyone’s home screen, it could change the face of news forever… or it could just end up in another folder on your phone.”

Read more in the full article here.

MacDailyNews Take: As always, we stand ready to embrace change. We’re Mac users, after all.

Let’s go invent tomorrow instead of worrying about what happened yesterday. – Steve Jobs

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Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
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Apple’s support of mobile ad blocking may upend how the web works – June 12, 2015