Apple News is fast, responsive, enjoyable, and it might become your only news app

“While everyone’s panicking about Facebook Instant Articles, I’ve seen something much more terrifying and exciting: Apple News,” Owen Williams writes for TNW. “The app, which will be installed on every iPhone that upgrades to iOS 9, is a new centralized home for content.”

“Apple News is fast, responsive and enjoyable to use. It puts everything I want to read in a single place, without the need to download a third-party app and it loads incredibly fast, thanks to the company’s content delivery network,” Williams writes. “It also recommends new sites you might enjoy following by learning what you read over time.”

“Apple News is a stripped-back, better alternative to heavy, slow news sites for your phone. You don’t need everyone’s individual apps anymore, just the one, that offers consistent, easy to read and distraction free news. That should be terrifying if your business is making money from online publishing,” Williams writes. “As ad blocking comes to Safari in iOS 9 for the first time, the app may become a safe haven where ad revenue is still paid to publishers. For small publishers that simply don’t have the resources to build their own native apps, it’s a huge opportunity to play in the big leagues and get content in front of more people without having to spend any money.”

“One major issue, though, is nobody knows what Apple’s ad payouts will look like and it’ll only allow one ad to be shown on each article, via its iAd network,” Williams writes. “Once Apple News is on everyone’s home screen, it could change the face of news forever… or it could just end up in another folder on your phone.”

Read more in the full article here.

MacDailyNews Take: As always, we stand ready to embrace change. We’re Mac users, after all.

Let’s go invent tomorrow instead of worrying about what happened yesterday. – Steve Jobs

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SEE ALSO:
Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
Apple News to have human curation – and that raises issues – June 15, 2015
How Apple’s mobile ad-blocker could backfire on the company and iPhone, iPad users – June 12, 2015
Hats off to Web advertising – no, really – July 6, 2015
Apple’s support of mobile ad blocking may upend how the web works – June 12, 2015

35 Comments

    1. I’ve enjoyed Flipboard. The produced a nice app. News looks to be better. We all stand on the shoulders of those that came before us, or as I like to say, “We are only saprovores leaching off the entrails of our predecessors.”

    1. Sure enough, Huffington Post appears in your choices along with The Telegraph and The Daily Mail. Before iOS 9’s News app, I’d been relying on Yahoo news for salacious content. Good to know Apple’s not playing Nanny. Inquiring minds want to know.

  1. Apple News will only feed politically-correct news, glorifying the gay lifestyle of its fearless leader.

    If you’re liberal and stupid, you’ll be quite happy with it.

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