Rush Limbaugh: Apple needs to hire Matt Drudge to run their News app

Among other things during his radio program, Mac, iPhone, and iPad user Rush Limbaugh on Fridayy discussed his Apple’s forthcoming News app which will come free to iPhone, iPad, and iPod touch users with the public release of iOS 9.

The 3-hour Rush Limbaugh Show, the highest-rated, most-listened-to talk-radio program in the United States with some 15 million weekly listeners, airs daily on a network of approximately 590 AM and FM affiliate radio stations. The program is also broadcast worldwide on the U.S. Armed Forces Radio Network.

From the live on-air transcript:

Apple has a new app coming on their iOS devices, the iPhone and the iPad, and it’s called News. Have you ever heard of the app Flipboard? (interruption) You never have. Well, Flipboard is a news app, and they have any number of them. And they create magazine-looking news stories based on the usual suspects: ABC, NBC, NBC, the tech blogs. So it’s just a different way of getting your news in one place. Well, Apple announced they’re gonna do their own news app.

When I saw this I said, “They need to hire Matt Drudge,” because their news app is an aggregator. Flipboard is an aggregator. It’s one place you go to read the latest from the Washington Post, the New Yorker. You can select the sources that you want at Flipboard or Zune or any of these other apps, I think there’s two or three of them. Apple is gonna do their own.

Rush Limbaugh
Rush Limbaugh
They are actually going to hire human beings to put together this news app every day, 24 hours a day, seven days a week, 365. They have posted ads for journalists and the requirements are, certain degree, certain level of degree, education, from accredited J-schools. It’s just gonna be the New York Times all over again. It’s gonna be, pick your poison. It’s gonna be left-wing news. It’s gonna be standard, ordinary, mainstream, whatever you want to call it, Drive-By Media. It’s gonna be curated by human beings, put together by human beings, and they’re gonna hire journalists, which, Apple’s culture is liberal, too, so you know what it’s gonna be.

Apple does everything differently. Apple stands out. What is the most successful news website in America, by far? It’s the Drudge Report. The Drudge Report has more page views, the Drudge Report has more clicks, the Drudge Report has more people looking at it every day than any other single website. Bigger than the New York Times, bigger than the Washington Post… If you look at the Drudge page, it’s everything. It’s not left-wing. It’s not right-wing, but it’s clearly different. There’s nothing else like it. And isn’t it fascinating that after 27 years the people in journalism, nobody has been able to create a competitor website that comes anywhere close.

And yet what is it? It’s just a guy scouring as much as he can on the Web and choosing to link to stories that interest him. It’s essentially what it is. And when I heard about Apple’s news app, the Drudge Report, they ought to buy the Drudge Report and bring Drudge in and make him one of their employees. It’d be the most popular, it would just kill, it would be different. And they’re not gonna do it. It’s gonna end up — I mean, they can highly tout this all they want, but it’s gonna be a reflection of the people they hire. And they’re gonna hire the same people that CNN would hire or the New York Times would hire.

Everywhere you go, it’s identical. And that is what gives it authority, that no matter where you go, a story on Hillary Clinton’s gonna be the same thing: Hillary’s great, the Republicans criticizing her are screwballs, extremists, oddballs, weirdos. Or Trump is a clown, you name it, it’s gonna be the same no matter where you go. But Apple does things differently, and the Drudge page, I mean, if they want a news app that nobody else has got that’s gonna get clicks, it’s just waiting to happen. And they won’t even think of it.

Read more in the full article here.

MacDailyNews Take: Matt Drudge running Apple’s New app would certainly be interesting, don’t you think?

Apple entering the news curation business is certainly a many-faceted affair.

Will editorial bias ruin Apple’s curated News app? – June 17, 2015
Apple’s ambitious News app to rely on humans over algorithms for curation – June 16, 2015
Apple hiring team of journalists for News app; a ‘jaw-dropping’ development says publisher – June 15, 2015
Apple News to have human curation – and that raises issues – June 15, 2015
Flipboard CEO blasts Apple’s News app as ‘something that we actually shipped five years ago’ – June 12, 2015
Apple dumps Newsstand, takes on Facebook with Flipboard-like ‘News’ app – June 9, 2015

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]


  1. GOD BLESS Rush Limbaugh and Matt Drudge! The only real men in the world that have the guts to speak what’s right and true! GOD BLESS YOU BOTH! And GOD BLESS MDN for keeping us up to date with everything RUSH has to say! GOD BLESS YOU ALL!

  2. At the risk of sounding self aggrandizing (who cares, there’s a bunch of that on here)

    I have a very strong hunch that Rush saw my comment of the same (“If they hired Matt Drudge to curate the articles, everybody would read it.”) on this very blog on the previous day of his article.

    Also, I will say that Kaplan (I forget his handle) made a comment that totally rejected the idea, suggesting that I was suggesting Drudge is middle of the road. No. My point is readership would be huge, because Drudge is the proven champion of news aggregation, media….which many people have no clue about.

    1. Aggregators without an identifiable political bias…that’s a dream that maybe Apple is reaching for. But what’s the business model? Selling news to people that want fair and balanced reporting? How has that ever worked? It hasn’t. It can’t. You won’t hold a broad or diverse market. People claim they seek balance but that’s self-delusion. Instead they devour information that affirms their already-held beliefs, passed down by their kith and kin, their in-groups. They have favorite channels and stick to them. Actual seekers after knowledge are considered rebels, pariahs, witches to be burned, threats to our perceived natural order. Truth is not the basis of journalism any more than it is of religion. Social adhesion is.

    2. There’s a reason for Drudge’s success as a news aggregator, that’s also partially responsible for Google’s success as a search engine: their pages load almost instantly, on any device, on any connection. Their design- and code-simplicity drew people in, and most liked it enough to keep it a habit.

      Now Google is about to run the planet and Drudge is “considered” the most powerful Internet news site. All because their sites loaded more quickly on dial-up. Incredible. It’s the law of unintended consequences writ large.

      By the way, I just checked on — which ranks top internet sites by unique monthly visitors — and is only #25 among NEWS websites in the US. (And 146 overall)

      1. reddit
      2. Yahoo news
      4. Huffington Post (!)


    1. God Bless The Confederate Flag and everything it stands for!
      Liberty, Justice, and the Freedoms of White America!
      GOD BLESS MDN and all the true blue patriots, who stand behind the flag of our American Heroes!

  3. Online news has devolved into what news USED to be back in the days when tabloids were making a lot of money. It’s all fueled primarily by adrenaline. We can call it “click bait” or whatever term you like but it’s essentially appealing to the lowest common denominator in order to get the most attention. This was always the case of course and the sex, violence, and lurid offerings always were and always will be the ones that draw the most views. There’s no differentiation in terms of WHO the audience is…it’s all just eyeballs to advertisers. So..the core idea of hiring Drudge is a good one from a pure volume standpoint. But the old saw that all journalists are liberal and all biased against a conservative view point is prejudice of the worst sort. You can find bias in almost any news report from the Cleveland Plain Dealer to the Manchester Guardian.. it’s largely a matter of perspective. Apple will VERY likely (and wisely) incorporate people who have a more conservative perspective to curate much of the content since they are about serving a wide audience. Let’s wait and see.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.