“To create the newest Apple store to sell iPhones, smartwatches and other modern gadgetry, Apple took a look back at the 1920s,” Nick Jesdanun and Barbara Ortutay report for The Associated Press. “The new store on New York’s Upper East Side occupies part of a Beaux Arts building that originally housed the U.S. Mortgage & Trust bank. Apple sought to restore some of the building’s old grandeur by reproducing the original chandeliers seen in old photographs, restoring marble floors and pilasters and turning a bank vault into a VIP showroom.”
“It’s all part of Apple’s effort to keep its stores distinct – not just from other retailers but from each other,” Jesdanun and Ortutay report. “And as Apple looks to open new stores or renovate existing ones – including the iconic New York Fifth Avenue store, with its distinctive glass-cube entrance – the company will look for additional ways to do that.”
Read more in the full article here.
MacDailyNews Take: Oh, great, more fodder for the drooling contingent who randomly blurt out, “Apple makes toys!” while helmeted for their own safety.
[Thanks to MacDailyNews Readers “Fred Mertz,” “Lynn Weiler,” and “Dan K.” for the heads up.]
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from what i remember the tom hanks’ movie was set in the old fao schwarz store, the one before where they are now.
yep
When I recall “Big”, it’s Elizabeth Perkins in a black dress on a trampoline. When I recall drooling contingent blurting “Apple makes toys!”, I replied — my wife is using a toy at JPL to talk to planetary spacecraft! FAO sounds like a fun place to visit, must try it when on vacation to the States.
Yeah, it kinda says that in the story…