Apple’s Coherent Navigation acquisition a big boost to Apple Maps

“Coherent Navigation was founded in 2008 by a group engineers from Stanford and Cornell, and it specializes in High Integrity GPS, or iGPS, which combines signals from traditional mid-earth orbit satellite with those from the low-earth satellites (provided by Iridium) to deliver high accuracy and precision signals that are reportedly jam resistant,” WestEnd511 writes for Seeking Alpha. “According to Iridium, iGPS has the potential of pinpoint location with accuracy within centimeters compared with the current 10 feet. Besides GPS, Coherent also worked on a project involving autonomous navigation and robotics.”

“In my view, the near-term implication is that AAPL will likely introduce a new map at the upcoming WWDC,” WestEnd511 writes. “AAPL could incorporate Coherent accuracy into its own map to offer merchants, developers and users a more compelling mapping experience. The long-term implication could be the development of the rumored Apple Car, which requires high precision GPS to navigate the roads.”

“Besides the auto implications, I believe that AAPL could move into mobile advertising as the location-based ad and O2O [online to offline] trend catches up in the US,” WestEnd511 writes. “The idea is to have local merchants advertise on Apple Maps by notifying a user of an ongoing promotion and offer a discount to the user if the user purchases the promotion via Apple Pay. The user closes the transaction by going to the merchant for a physical pickup, thereby closing the transaction. This will not only allow Apple to generate advertising revenue but also payment revenue.”

Read more in the full article here.

MacDailyNews Take: Apple’s putting the pieces in place for something(s) big, that much is clear. Beyond the vehicle implications/speculation, would you be interested in receiving location-based offers of discounts and special deals on your iPhone/Apple Watch?

Apple's WWDC 2015 invitation graphic
Apple’s WWDC 2015 invitation graphic

Related article:
Apple buys high-precision GPS service firm Coherent Navigation – May 18, 2015

15 Comments

  1. Sounds like massive potential here and no doubt potentially ties in with the search developments we hear about of late so specific business and consumer services can work with Maps plus the watch and iPhone to deliver an immersive set of closely integrated offerings

    1. I definitely want non-intusive user requested ads for products I use or am about to purchase. I love the idea of location aware ads so that I can know if the supplier has the products in stock and the supply can know how many units to order IF THEY KNOW THAT I AM INTERESTED AND LIKELY TO BE A CUSTOMER.

      I hate intrusive ads for products that I likely will never buy.

      1. Advertisements is one thing, but Apple, much more accurate mapping of afoot or by car routing will be the most important thing.

        Besides, if Apple will ever release a car, all of Apple cars will be able to position themselves with one meter accuracy, which is amazing in terms of routing and safety.

  2. My first impulse regarding receiving adverts on my phone/watch was a resounding “no way!” But, after reading the MDN proposal, I think that I would be willing, with certain limitations. The discount leading me to an in-store pickup is very attractive and I would go for it provided I’m not flooded with an incoming avalanche of ads. If we can shut out all adverts except the few companies we’re interested in then, yes, I’m on board.

    1. citizen, I expect Apple will take your approach as it makes perfect sense and is a great compromise.

      If Apple did NOT allow ad filtering, I could easily see a counter-ad app war with people jailbreaking their iOS devices specifically so they can install ad blockers and kill ads dead. That’s not a solution or a compromise.

      IOW: No way corporatocracy are we putting up with your abuse via ads or any other disrespectful strategy.

    1. Indeed. My life is not about shopping. I buy what I want when I want it. I don’t want ads intruding when I’m on my way to a business meeting, or the beach, or a coffee with a friend or, or, or….

    1. – It could indicate new directions.
      – It could indicate new Apple Map features.
      – It could indicate something specific to compass coordinates
      – It could be a pretty flower that happens to have a N,S,E,W orientation.

      BUT: Considering that the image elements are NOT flat kindergarten shapes but are in fact use 3D shading, this may mean that OS X 10.11 is going to kick OUT the crappy kindergarten graphics of Yosemite in favor of REAL 3D GUI ELEMENTS! <–Yeah, I continue to dream ~ ~ ~

  3. Sounds great!

    combines signals from traditional mid-earth orbit satellite with those from the low-earth satellites (provided by Iridium) to deliver high accuracy and precision signals that are reportedly jam resistant

    …Except for that ‘reportedly’ word. Hmm.

    iGPS has the potential of pinpoint location with accuracy within centimeters compared with the current 10 feet.

    Oh thank gawd… Except for that ‘potential’ word. Hmm.

    Meanwhile: The company is APPLE. “AAPL” is a stock ticker, WestEnd511. You do know the difference, right?

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