“An estimated 957,000 American shoppers ordered Apple Watches on Friday — a sign the tech giant’s newest gadget is already seeing more initial success than its first iPhone or the iPod,” Barbara Kollmeyer reports for MarketWatch.
“That estimate comes from Slice Intelligence, which measures digital commerce by tracking consumer e-receipts. Its data from 9,080 online shoppers showed an average of 1.3 watches bought per customer, with $503.83 spent per item. Of course, no one buys a watch and a half, so it’s likely some buyers went for more than one,” Kollmeyer reports. “Putting those figures together, that means Apple could have shifted 1.24 million watches on its first day of preorders on Friday.”
MacDailyNews Take: Those figures are limited to the U.S. only.
“Edward Yruma and the team at KeyBanc Capital Markets say there are signs of a strong start for preorders and Apple is set to sell all of its production volume for the first three months. And with that, the ‘moment of reckoning’ has arrived for the traditional fashion watch market, they said in a note dated Sunday,” Kollmeyer reports. “‘After trying on the Apple Watch, visiting stores and based on our field work, we are now more convinced that the Apple Watch will be disruptive to the fashion watch market. At a minimum, the widespread buzz may cause something of a standstill in the watch market,’ said the KeyBanc analysts.”
Read more in the full article here.
MacDailyNews Take: Bloodbath!