Apple’s user interface flattening was as much a strategic move as an aesthetic one

“One of my first impressions of the Apple Watch user interface was that it used a lot of black,” Craig Hockenberry writes for furbo.org. “This makes the face of the device feel more expansive because you can’t see the edges. But more importantly, those black pixels are saving power and extending the life of the display. It’s rare that engineering and design goals can align so perfectly.”

“I’ve always felt that the flattening of Apple’s user interface that began in iOS 7 was as much a strategic move as an aesthetic one,” Hockenberry writes. “Our first reaction was to realize that an unadorned interface makes it easier to focus on content.”

“But with this new display technology [OLED], it’s clear that interfaces with fewer pixels have another advantage,” Hockenberry writes. “A richly detailed button from iOS 6 would need more of that precious juice strapped to our wrists. Never underestimate the long-term benefits of simplification.”

Much more in the full article here.

MacDailyNews Take: Seems plausible. The more black, the more battery – plus the “Jony Ive look” exudes decidedly more modernity, too.

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