Tim Bajarin: Apple is about to change the watch industry forever; luxury watchmakers won’t be able to keep up

“Apple has already disrupted the computer, phone and music industries — and now it’s poised to change the watch industry forever, too,” Tim Bajarin writes for TIME Magazine.

“When Apple introduced the Apple Watch last fall, I started asking people in the high-end watch world if they viewed the device as a threat. Surprisingly, many told me that the Apple Watch could very well redefine what a ‘watch’ is and does,” Bajarin writes. “The Apple Watch won’t force high-end watchmakers to change course entirely, as the jewelry aspect of their business will always have appeal and lasting value. But talking to those in the watch world gave me a real sense that the Apple Watch is a game-changer.”

“When digital watches flooded the scene, they were easily copied, explaining why the 1980s-era transition from analog to digital happened so fast,” Bajarin writes. “But Apple’s approach — they own the hardware, software and services — will be nearly impossible for watchmakers to replicate. Devices like the TAG Heuer/Google watch that run Android Wear will continue to try to compete, but from what I’ve seen from Apple, the Cupertino giant could have an edge for at least a year or two, if not more.”

Read more in the full article here.

MacDailyNews Take: As long as Apple continues to operate properly — and as evidenced in smartphones and tablets by 64-bit mobile processors, Touch ID, Apple Pay, Handoff, and many other ecosystem advantages — Android Wear will never to be able to compete with Apple Watch. Apple does things right and Android struggles to follow, at a great distance (64-bit, hello?) or half-assed (flaky fingerprint recognition, contactless payment systems that nobody uses, etc.).

Even those who initially settled for the pretend iPhones offered by Android can now clearly see that Fragamndroidland is a backwards land; for followers, not leaders; a place of frustration and insecurity; an afterthought for developers; a wannabe, not the real thing; off-the-shelf processors running an off-the-rack mobile OS in hardware with inferior build-quality; a hodgepodge of devices and skinned OS versions that will never work together as seamlessly as Apple products; a kitchen with too many cooks; and, ultimately, a dead end.

Related articles:
Apple Watch: Swiss luxury watch industry faces extinction level event – March 23, 2015
Apple Watch and iPhone 6 Plus might flip your mobile computing habits – March 23, 2015
Inside Apple’s gigantic Apple Watch rollout – March 21, 2015
Apple’s arrogance, audacity, and alchemy as it challenges human evolution
Once you get your Apple Watch, you’ll be surprised how little you use your iPhone – March 7, 2015
Maybe this is the real reason Apple made the iPhone bigger – January 31, 2015

Analyst: Android switchers fueling iPhone growth; Android users even more interested in Apple Watch than iOS users – March 23, 2015
Poor man’s iPhone: Android on the decline – February 26, 2015
Study: iPhone users are smarter and richer than those who settle for Android phones – January 22, 2015
Why Android users can’t have the nicest things – January 5, 2015
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009


  1. There will be a market for luxury watches as long as there is a market for luxury cars or private jets. The Apple Watch will top out at about the price point the luxury watch market starts at.

    1. The Fate of Swiss Luxury Watches-Becoming Antique

      Those who value the luxury, status, and prestige of expensive Swiss watches, timepieces, and Certified Chronometers are a dying breed; literally. Those that grew-up with mechanical watches are those that value them most.

      When it comes time to pass on a heritage timepiece to someone accustomed to the daily usefulness of an watch, what will happen?

      I expect the timepiece will be looked upon with a certain awe given to antiques of superb craftsmanship that still function. I also expect, that except on rare occasions it will go unworn and unused. Like an antique Model T Ford driven only in parades.

      I expect the heritage watch will end up in a jewelry box or drawer, or perhaps a special display place on a mantle or shelf.

      watches were designed, styled, and fashioned such that people want to wear them. Technology on your wrist that won’t embarrass and brand you as a tech nerd. Watch Sport for everyday wear, Watch for business, or as dress watch, Watch Edition worn for status and prestige. watches, useful fashion beyond timekeeping. 😀

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