“Rumors of iAd’s demise have been greatly exaggerated,” Mark Bergen reports for Advertising Age.
“Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s lean iAd sales staff,” Bergen reports. “The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers’ data.”
“As it pitches advertisers, Apple is stressing privacy controls as paramount,” Bergen reports. “When a brand matches Apple’s customer data with its own, Apple insists neither it nor the client can see which customer is matched… Any iPhone, iPad or Mac user who opts out of ad-targeting on their device is exempt from the targeting feature, said the executives working with iAd. Apple does not disclose how many of its millions of customers opt out. It’s a very small number, said an executive familiar with Apple.”
Much more in the full article here.
MacDailyNews Take: Apple is doing this right way.
Now, iTunes Radio is one thing, but wait until Apple’s Internet TV takes flight: So will iAd.
Apple’s Internet TV and the changing – and unchanging – structure of TV – March 20, 2015
Apple bringing iAd to Latin America – January 14, 2015
Apple opens iAd mobile-ads service to automated partners – November 21, 2014
Apple planning local ads, additional non-music content for iTunes Radio – May 31, 2014