“On February 27, 2015, Brian X. Chen penned an article entitled: ‘Apple’s New Job: Selling a Smartwatch to an Uninterested Public,’ and on March 2, 2015, Mark Wilson published ‘You Guys Realize The Apple Watch Is Going To Flop, Right?‘” John Kirk writes for Tech.pinions.
“Saying consumers are not excited about the idea of wearing computers on their bodies is like saying horse owners, prior to the introduction of the Ford Model-T, were not very excited about being seen in horseless carriages,” Kirk writes. “Mister Chen has it backwards. People are not excited about wearables because today’s wearables are not exciting. Trust me, when wearables become useful — similar to when cars became useful — customers will be plenty excited about the category.”
“I think, with Apple’s track record, they deserve the benefit of the doubt. But that doesn’t mean that I KNOW the Apple Watch is going to do well. Because I just don’t know,” Kirk writes. “And I’m willing to wait and see how it plays out before jumping to any premature conclusions. But the one thing I am not willing to do is to sit here and listen to a lot of nonsensical guff as to why it won’t work out.”
Tons more in the full article – very highly recommended – here.
MacDailyNews Take: Along with all of the other things Kirk has written so well is this (his are partially in footnotes, so we’re highlighting them here): “Valuing features over the user experience is the second biggest mistake in consumer market analysis. Valuing price over user experience is the first most consistent mistake.”
[Thanks to MacDailyNews Reader “Brian” for the heads up.]
NYT claims Apple has tough job trying to sell Apple Watch to ‘an uninterested public’ or something – February 28, 2015
Pundit: ‘The Apple Watch is going to flop’ – March 2, 2015
FOX Business: Apple Watch will be a game changer – March 11, 2015
Vogue Paris: Apple Watch is a ‘revolution’ – February 27, 2015
The Apple Watch is about to change everything – February 26, 2015
Analyst: 100,000 Apple Watch apps in App Store by April 10th; 42 million Watches sold by year end – February 24, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014