“The Apple Watch is continuing to make the rounds of fashion magazines, this time in the form of a Sport model on the April cover of China’s YOHO, which bears the slogan ‘Being Young is an Attitude,'” Roger Fingas reports for AppleInsider.
“There the Watch is being worn by actor Archie Kao, best known in the US for appearances on TV shows like Chicago PD and CSI,” Fingas reports. “The product is also featured inside the April YOHO in a connected story.”
Fingas reports, “The company appears to be intent on positioning the Watch as a fashion item, unlike past products such as the iPhone.”
Read more and check out the YOHO cover in the full article here.
Related articles:
Huge Apple Watch spread appears in The Sunday Times – March 2, 2015
Vogue Paris: Apple Watch is a ‘revolution’ – February 27, 2015
Apple Watch graces its first US magazine cover – February 19, 2015
Apple Watch to grace cover of Vogue China’s November issue – October 9, 2014
Isn’t YOHO a National Park?
Yes Yoho is a Canadian National Park.
If is also an abbreviation for: your only here once
And it’s also a short form of Yohoho and a bottle of rum.
YOHO is a Chinese fashion magazine.
Too close to the annoying YOLO for my tastes.
As in: YOLO, so buy a first gen Apple watch 🙂
The watch looks “off” in the photo.
There’s no shadow on the side of the watch itself and the shadow on his skin doesn’t seem to fit the watch’s shape.
Man alive, that watch is WAY too big for his wrist.
Agreed. He needs the smaller one.