“Welcome to brandchannel’s annual Brandcameo Product Placement Awards,” Abe Sauer reports for Brandchannel. “For more than a decade — 15 years, to be exact — we’ve been tracking product placement and brand appearances in every film that finished #1 at the US box office.”
“Once again, we bring you the winners for the good, the bad, the ugly (and sometimes even touching) product placements on the big screen in the past year. Without further ado, here are our awards covering the #1 films last year,” Sauer reports. “Award for Overall Product Placement: Apple. Three years have passed since Apple last won this award. After wins in 2010 and 2011, Apple’s onscreen dominance wilted. But Apple is back on top, though barely. Apple products appeared in nine of the 35 films that topped the U.S. weekend box office in 2014, or about a quarter of all #1s.”
“Apple’s appearance in over a quarter of all #1s in 2014 is a return to Hollywood form after 2013 (15% of #1s). But it’s still a far cry from Apple’s product placement golden age of 2009 (20 of 41 #1s) and 2011 (42.5% of all #1s),” Sauer reports. “Indeed, between 2001 and 2011, Apple appeared in 34.4% of all #1 films.”
Much more in the full article here.
MacDailyNews Take: Wait until next year after Steve Jobs wins Best Picture!
(The release date for Steve Jobs is set for October 9, 2015 – the cusp of Oscar season.)
Related articles:
Microsoft pays $400 million for product placement, then NFL announcer calls Surface tablet ‘iPad-like’ on air – September 8, 2014
Samsung pays big bucks for Oscars product placement, but Twitter and an Apple iPhone steal show – March 3, 2014
Apple tops movie product placement charts – February 22, 2011
Apple awarded Brandcameo Lifetime Achievement Award for Product Placement – February 22, 2005
And ironically (at multiple levels), Apple also won the Worst Product Placement: a Beats Pillbox in Transformers: Age of Extinction.
Apple wins in “product placement” for REAL life.
The “cusp” — or start — of Oscar season is the first weekend of December. And even that may be too early.
Lots of films open Christmas Day in New York and LA to play the required one week, then don’t get into theaters till mid- to late January, when Oscar VOTING is at its cusp…
I like to watch The Walking Dead / The Talking Dead and it features the Surface Pro. I chuckle every time I think of the juxtaposition, “rotting corpses shuffling along… and MS Surface… a perfect match!”
Hahahaha!