NYT claims Apple has tough job trying to sell Apple Watch to ‘an uninterested public’ or something

“For Apple, the hard part — making a smartwatch — is nearly over,” Brian X. Chen writes for The New York Times. “Soon it will be time for the harder part: selling the long-anticipated Apple Watch to consumers who, so far, are not very excited about the idea of wearing computers on their bodies.”

“But Apple has been in this situation before. Most consumers didn’t care about computer tablets before Apple released the iPad, nor did they generally think about buying smartphones before the release of the iPhone. In both cases, the company overcame initial skepticism,” Chen writes. “Last week, Apple sent out invitations to the media for an event to remind people about the best features of the watch and share some new details about the product, according to two people with knowledge of the event. Timothy D. Cook, Apple’s chief executive, is expected to be the host. Apple is expected to say more about price.”

“When Apple releases its watch in April, it will enter a market already flooded with smartwatches running Android Wear, a version of Google’s Android software system tailored for wearable computers. The results so far for Android smartwatches have been disappointing. About 720,000 smartwatches with Android Wear were shipped in 2014, according to Canalys, the research firm,” Chen writes. “Daniel Matte, an analyst for Canalys, said based on those numbers, it would be premature to call smartwatches a flop. He also predicts Apple’s watch will become the top-selling smartwatch next year.”

Apple Watch
On the back of Apple Watch’s case, a ceramic cover with sapphire lenses protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate. Apple Watch uses this sensor, along with an accelerometer and the GPS and Wi‑Fi in your iPhone, to measure myriad types of physical movement.

 
“But it is unlikely to be a game-changer for Apple, at least anytime soon. Toni Sacconaghi, a financial analyst for Sanford C. Bernstein research, thinks the watch will make only a modest contribution to Apple’s bottom line this year. He predicts that Apple will ship 7.5 million watches in the second half of the year,” Chen writes. “Tero Kuittinen, a director for Frank N. Magid Associates who does consulting for app developers, said he had talked to about 20 app developers about the Apple Watch. Most of them, he said, were ‘cautiously optimistic.’ But they worry apps for watches won’t be as lucrative as apps for phones because the tiny screen can limit features or — even worse — ads.”

Read more in the full article here.

MacDailyNews Take: NYT’s headline:

“Apple’s New Job: Selling a Smartwatch to an Uninterested Public”

NYT’s so-called basis for supporting said headline:

“The first batch of smartwatches from companies like Samsung Electronics, Motorola and LG did not sell well, nor were they particularly well reviewed. And wearable devices like the Google Glass eyewear that got mainstream attention — if not sales — were greeted with considerable skepticism… When Apple releases its watch in April, it will enter a market already flooded with smartwatches running Android Wear, a version of Google’s Android software system tailored for wearable computers. The results so far for Android smartwatches have been disappointing. About 720,000 smartwatches with Android Wear were shipped in 2014, according to Canalys, the research firm.”

Plus a couple of bearish analysts who both have spotty track records (examples here and here) when it comes to “analyzing” Apple.

Yellow journalism. A specialty of The New York Slimes, along with declining readership, of course.

Bottom line: Don’t believe everything you read, especially if it appears under the masthead of “The New York Times.”

Related articles:
Vogue Paris: Apple Watch is a ‘revolution’ – February 27, 2015
The Apple Watch is about to change everything – February 26, 2015
Analyst: 100,000 Apple Watch apps in App Store by April 10th; 42 million Watches sold by year end – February 24, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014

44 Comments

  1. QUESTION – how does the end cap on the Digital Crown change color? Notice in the video it’s color matches the band from time to time (end of video). I’ve not heard how this happens?

    1. Two possibilities, a really teeny tiny display or it doesn’t change colors, but has an inset that is different for the different series. Coordinated with the color and material of the band for the Edition series, the color of the case for the Sport series and seems to be black in the Watch series. Which sort of obviates the concept of changing bands on a regular basis. Pay close attention to the photos in the Gallery section of Apples Watch web page. No metallic bands in the Edition series either.

  2. If I recall correctly before the iPod there were an awful lot of “uninterested public” for portable music players. Sometimes the public doesn’t really know what is interesting and uninteresting until it hits them square in the face.

    I can’t imagine what the world would be like today if inventors gave up their dreams of offering a product based on the premise that no one cared or wasn’t interested. Brian X. Chen certainly doesn’t understand the public consumer. He’s obviously never heard of marketing and sales. I may not have much interest in a product I know nothing about until I get a chance to try it. I’d say that’s only natural for most consumers.

  3. I am tired of hearing people claim most devices are “smartphones” and now “smartwatches”. They canont all be smart; at least, not equally smart. We need an objective assessment of device IQ, along the lines of human Intelligence Quotient testing.

    For human IQ, mean intelligence (at the time it was originally measured) was was distributed according to a Gaussian (ie, “normal”) curve with a mean of 100 and standard deviation (SD) of 15. Those familiar with statistics will understand the population distribution implications of 1, 2, and 3 SDs from the mean. Then we can grade all device according to an objective scale. We would then know which are just “average smart”, which ones are “smart” and which ones are “very smart” and maybe which ones are geniuses.

    Yes, every parent thinks their kid is “smart” but it cannot be true. We need an objective measure of smart so we can differentiate devices. Anyone out their game? Any journalists, analysts, researchers up to it?

  4. Hmm I’m seeing all these round smartwatches coming from LG, Huewai etc. and while the renders look like a half way decent watch you could get at Macy’s there’s still something about Apple Watch that looks more premium, specifically the bands. It’s like someone told these Android OEMs to copy a high end watch but on a tight budget. So at s superficial level the look nice but when it comes to actual quality they fall short.

    1. What you said is true only in the minds of those who cannot or do not analyze what Fox News says. And by the by, do you include Shep Smith, Geraldo Riveria, and Juan Williams in your monolithic consideration of “Fox News”? Fox News is far more ideologically diverse than the NYT.

  5. I see nothing wrong with the article. All he says is that Apple is entering a market that’s been largely cold so far, but that Apple has proven it can turn cold markets red-hot with its products.

    1. To be fair, the apple watch sales numbers for the last six months have been dismal even compared to those of the android watches. Using this baseline I predict it will stay flat.

      There, can I get my million dollar salary as an analyst??

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