“The tech world is infatuated with fashion,” Leslie Price writes for Racked. “This is because fashion has something tech seriously wants: the ability to create and sustain demand for products that are—let’s face it—kind of useless.”
“The luxury fashion world, on the other hand, has yet to warm to technology. Yes, there are designers that lend their names to wearables (for a good price, most likely) and there are fashion executives being recruited to work at the Amazons and Apples of the world (for great salaries, I’m sure),” Price writes. “But at the biggest fashion houses in Europe, there is a general disdain for the connected future that the tech world fetishizes.”
“Apple has hired fashion world talents, poaching top execs from Saint Laurent, Gap, Burberry, and Tag Heuer. It arranged for a high-profile preview at noted Paris boutique Colette attended by Karl Lagerfeld and Anna Wintour. It got the watch on the cover of Vogue China. According to leaked documents, the company’s recruiting salespeople with fashion backgrounds to staff Apple stores,” Price writes. “But as The Verge reports, it was Apple fanboys who lined up to view the watch at Colette, not the fashion cognoscenti. As one Colette shopper told the site, “I don’t think people who are fashionable are particularly techie—they’re fashion-forward. I just think this is a nuisance.””
Read more in the full article here.
MacDailyNews Take: Apple understands fashion perfectly.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]