U.S. college students prefer Apple iPhone and iPad over sex and beer

Founded in 1987, Student Monitor provides syndicated and custom market research services focused exclusively on the college student market.

Student Monitor researchers “asked 1,200 U.S. undergraduates last fall to choose ‘what’s in on campus’ from a list of 77 options,” Philip Elmer-DeWitt reports for Fortune.

“Among the top 15, the iPhone was first,” P.E.D. reports.

And Apple’s iPad was 5th, ahead of both “drinking beer” and “hooking up.”

What’s in on campus?
Student Monitor: What's in on campus?

Full article here.

MacDailyNews Take: Who’d they poll, Lambda Lambda Lambda frat brothers?

Lambda Lambda Lambda, Tri-Lambs, Booger

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
Poll: More Americans choose smartphones over sex – February 8, 2014
Some men would give up sex for a month to get Apple’s iPhone 5 two weeks early – August 16, 2012
Eleven percent of bachelors would rather have new Apple iPad than have sex – April 18, 2012
Report: iPhone users have more sex than BlackBerry, Android sufferers – August 10, 2010
Who’s sexier, Scarlett Johannson or Apple’s iPhone? – October 26, 2007
Survey: Apple iPod bigger than beer among college students – June 8, 2006


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