“Apple is actually leading another new marketplace development that may well be bigger than any previous market development (digital music, smartphones, tablets), and which could well send its value much, much higher,” Adam Hartung writes for Forbes. “This new market success revolves around developers, beacons, consumers, retailers and payments. Just like we didn’t know we wanted an iPod until we saw one, or an iPhone, new solutions that exploit the Internet of Things (IoT) is where Apple is again leading the creation of new products and markets.”
“No device has any value unless it has applications. Apple created the first smartphone developer network around iOS. Because Android implementations vary based on device manufacturer, Apple’s iOS remains by far the largest installed common device base in the USA, and globally,” Hartung writes. “Understandably, these developers are constantly creating new products which leverage the installed Apple mobile base.”
“And this is not just consumer apps. Increasingly business systems are being built to use Apple products. Many of these are created by small to medium size developers and resellers. But additionally, in 2014 Apple and IBM joined forces to create IBM MobileFirst, which is building enterprise applications for multiple industries which will allow people to do all their work on iPhones and iPads sold by IBM,” Hartung writes. “Beacons and your idevice (including your iWatch or other wearable,) with the help of all those developers who are writing apps to bring you information, now make it possible for you to find your way around and learn more about things. And with Apple Pay you can actually achieve the ‘last mile’ of concluding the relationship between the business and consumer.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Mac95” for the heads up.]
Hartung is the first journalist who writes like he has a brain for understanding what it takes to make a winning product line.
Yeah, except why did he mess up the concept of “The Internet of Things”? No one has changed to core definition of IoT. He ended up undermining his article.
Hartung’s Reading Assignment:
http://en.wikipedia.org/wiki/Internet_of_Things
What is the Internet of Things?
An Economic Perspective
It’s so heartening, after posting something insightful and interesting, to have some hyperTard ding me down for having posted it. The voice of the stupid hath spoken. They must be a Fux News fan. 😆
Apple is creating the Internet of Dings (IoD).
“I want to put a ding in the universe.” – Steve Jobs
That’s a twist. Wall Street has always said Google has the greatest lead for the IoT. All those billions of Android devices supposedly outweighs everything else. Supposedly, everyone in the world owns an Android device. Wasn’t that Nest Thermostat acquisition suppose to put a controlling Android device in everyone’s home. I think eventually Apple is going to claw back a lot of iOS market share with iBeacons all over the place but that’s just my opinion.
It would be advantageous if Apple could push for more advanced AppleTVs in homes. Not only would it be able to supply content but be also used as a IoT home device controller from anywhere since it would be hooked up to the internet. Apple would seem to have a good chance at increasing IoT market share if they are willing to sell devices at a competitive cost. Only time will tell.
Wall Street doesn’t know shit about the companies and products they invest in and they never did. They only know spreadsheets, dollars and easy ways to manipulate those who don’t play the game every day (and it is a game). The sad truth is that they don’t care to know because they don’t need to know. I wish the press would stop being the echo chamber for Wall Street’s view of the world.
Probably THE biggest concern about the Internet of Things is SECURITY. So far it’s been an almost total FAIL with early IoT devices found to have been botted and implicated in DDOT attacks across the Internet. The ‘GeeWhizKewl!’ factor disappears once one realizes that these devices often have worthless security and are actually a DETRIMENT to the Internet as a whole. That makes them A PLAGUE.
Fortunately, we’re still in the fumbling baby steps stage right now. But if IoT developers don’t get the clue about locked down, solid security on their devices, the IoT is going to be well hated.
Obviously, Apple is on the highest rung (so far) on the ladder to IoT security. I hope they seriously leap into IoT with the wonderful example of iOS security as their guide.
Google and IoT? Gawd save us from the security horrors to come.
ERROR Correction: That term is “DDOS attacks”. Distributed Denial Of Service attacks.
http://searchsecurity.techtarget.com/definition/distributed-denial-of-service-attack
In a typical DDoS attack, the assailant begins by exploiting a vulnerability in one computer system and making it the DDoS master. The attack master, also known as the botmaster, identifies and identifies and infects other vulnerable systems with malware. Eventually, the assailant instructs the controlled machines to launch an attack against a specified target. . . .
A computer under the control of an intruder is known as a zombie or bot. A group of co-opted computers is known as a botnet or a zombie army. Both Kaspersky Labs and Symantec have identified botnets — not spam, viruses, or worms — as the biggest threat to Internet security.
It is even rumoured that iBeacon will be integrated into Android to finally show anyone who mistakenly purchased one of these devices where the nearest Apple Store is located so that they can terminate that traumatic “Android experience”
Let us hope this never happens. iBeacons also has the potential to be abused. Imagine if Google could tap into the information about where you physically shopped, dined, traveled, and what you were buying?
This is the holy grail for Google… to know what you searched for (Google Search), what your interests are (Google Alerts), what you are reading (Google Books, Google News), Where you are traveling (Google Hotel Finder, Google Flight Search), your social media communications (Google hangouts), your creative and professional work (Good Docs, Google Drive, Google Calendar, Gmail), where you traveled (Google Maps, Ingress, Google Transit), and what you shop for and buy (Google Shopping, Google Wallet) and more (search for ‘Google products’).
You will see that Google has already amassed a great deal of information from the users of Google products. Getting information about where you wander in the stores, museums, parks…, who your friends are, would be of great interest to Google. More ways to target you for advertising… and more information that they can sell about you for Google to sell to other companies.
Remember, each iBeacon has a unique ID… combined with your location (from the GPS on your phone) it would be possible for Google (or Apple) to know where you at any time, and what products you might be interested in.
If I had to choose between Apple or Google to hold my personal information, health, shopping, reading, travel information. I would rather that Apple have that information. So far there is no indication that Apple is reselling our personal information to outside vendors like Google does.
So let us hope that iBeacons on Android remains a rumor. After all, we want our Android suffering friends and family to upgrade to a superior product and the superior services (and security) that goes along with the Apple eco-system.
60 Minutes did a scary segment on the IoT tonight 2/8/15. Showed how insecure your home and car are. Leslie Stahl(sp?) lost control of her car’s brakes and gas as a kid with a computer took over her new car. HJS!!! I was going to buy a new car with my AAPL dividends. Fogeddaboutit!!! Anyone with a smartphone can open your doorlocks with a $25 piece of software. I now want an updated version of my 1960s Slant Six Dodge Dart but with a premium sound system. I don’t want some kid in Russia hacking my refrigerator either so I’m buying high end “DUMB AS DOG DROPS” non-IoT appliances too. If you have time, watch that segment at the 60 Minutes website.