CNN’s David Goldman: ‘The Apple Watch will flop’

“Nearly 70% of Apple’s revenue comes from the iPhone, iPad sales are slumping, and Apple needs a new product to reduce its reliance on one core product,” David Goldman writes for CNN. “It won’t find that with the Apple Watch.”

It costs $350. That’s a lot of money to fork over for a device that adds a slight bit of convenience. It doesn’t do anything more than your iPhone does — it just allows you to do some iPhone functions on your wrist,” Goldman writes. “Wearable devices haven’t taken off for that reason: The functionality doesn’t justify their price.”

Battery life is going to be awful. If the rumors of 10-hour battery life hold true, that’s truly dreadful. That’ll barely get most people through their work day and commute,” Goldman writes. “The Apple Watch does so much and it’s so small that there’s probably not much that Apple can do to improve the battery.”

MacDailyNews Take: Wait, first it doesn’t offer enough functionality, but then, in the next breath, it “does so much?” M’kay, hit-whore.

“What’s compelling about it?” Goldman wonders. “Do you need to send drawings to your friends to communicate that you want to get a cup of coffee? Do you really want to zoom in and out with a dial to see text on a tiny screen when you have a 5-inch screen in your pocket? Do you need to know your heartbeat while sitting at your desk?”

The full article could be found, we suppose, if one were so compelled.

MacDailyNews Take: When you come off as a rank amateur in comparison to the likes of John Dvorak or even a Rob Enderle, you know you’re a hopeless hack. (As if the “CNN” above your little scribbles didn’t regularly remind you.)

We greatly look forward to revisiting some of Goldman’s quotes in the not-too-distant future.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
I spotted an Apple Watch on the train this morning, and now I’m a believer – January 29, 2015
Tim Cook on Apple Watch: ‘I’m using it every day and love it and can’t live without it’ – January 28, 2015
Boom! Nearly 1 in 5 iPhone 6 owners say they will ‘definitely’ buy an Apple Watch – January 14, 2015
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014

37 Comments

  1. WOW, talk about an uninformed moron. I could see if he wanted to write a hit piece because he doesn’t think the Watch will be popular, but to do so with blatantly wrong facts and basing it off of rumors is just pathetic and irresponsible.

    Good thing there will be plenty of people to point out his idiocy in a few months.

  2. David Goldman is such a product marketing whiz, that he just felt the need to get out of the goldmine in marketing.

    Thus, he entered the reporter trade so he could clue people in to how not to invest, make and waste their money.

  3. “Do you need to know your heartbeat while sitting at your desk?”

    Well, yes. As I’ve said before, if an Apple watch can give you two minutes warning of a heart attack or stroke you would be foolish not to have one. 🙂

  4. So a rumoured 10 hour figure is now spoken of as a period between battery charges which yes even an average fool would know isn’t going to be the case because it would not be a viable product. Yes that average idiot would know that that figure if even true is for a continuous use rate as per they give for iPads and iPhones the figures for which are in fact very similar, yet those devices aren’t written off as therefore useless are they? No the average idiot knows from a few checks that rarely would such devices actually have to be charged every 10 hours because they are not used in a power hungry way like those figures relate to. So what then does that say about Goldman he must be a right royal idiot to misunderstand what even the lamest moron mostly understands.

  5. Poor guy. There are a number of people that said the same thing about the iPhone and iPad.
    I have learnt to be open minded about apple’s products. Generally they understand what can be useful even if we did realize there was a need.
    Disclosure: I will be buying an apple watch as soon as it is available. There is not many times that I am the first adopter but this offers me a number of useful applications.

  6. It’s par for the course. Apple releasing a new product? Let’s explain patiently why it will fail.

    iPod — It wasn’t something anything needed.
    iPhone — It was too expensive
    iPad — It was an oversized iPod touch.

    Whatever. If anyone still listens to these idiots by now, there’s no hope of educating them.

    ——RM

  7. I’m a very happy shareholder but probably won’t get an Apple Watch:

    -When I’m traveling Internationally I use a solar watch with 5 atomic sync radios
    -When I’m photographing In the back country I use a divers watch for its ruggedness and don’t have to worry about recharging
    -On dressy social occasions I want a VERY thin watch so my cuffs fit

    1. The attacks on CNN are not just because they posted a poorly written hit piece on the Apple Watch. Its because they suck at reporting all news in an unbiased fashion. Fox News has nothing to do with it.

  8. I hate to say this, but he may be right. The Apple Watch is basically an accessory to the iPhone, and it costs, in many cases, more than the phone itself does. And it doesn’t really have any killer apps on it that make it compelling. So unless some third party developer can develop some, I’m afraid Apple Watch might very well flop, or it will only be a luxury item compared to the iPhone or the Mac, which, while more expensive, are compelling enough for everyday people to buy.

  9. Really funny how this article was published at 10:58 am just when Appl was struggling to break $120, it did eventually. The guy’s a tool. Powerful forces want the stock low, otherwise their clients might start asking why they’re not in. Some analysts have been saying sell for a long time yet apple keeps going up. I’d be pissed if I was given the advice not to buy last year in april when it was at $80. Follow the money…..

  10. Battery life of a day or less is a problem. Size is an issue. Lack of waterproofing is a large inconvenience.

    That said, there are many, many millions of iPhone users, and a lot of them are new. It won’t take a huge percentage of iPhone buyers from the last couple years to make the Watch a success, and since there are so many recent iPhone buyers, they can afford to not upgrade their phone with next year’s “s” revision and instead spend the money on the watch. That’s what happened to the iPads this year – the iPhone 6 was the more-compelling purchase than replacing a 1-3 year old tablet that still does basically everything the Air 2 can do.

    And don’t discount the large-enough segment of the population that 1) loves Apple and its ecosystem, 2) wants to have the latest and greatest tech, or 3) simply can afford to buy one, even if they don’t use it for long and end up leaving it on the stand every day. Early sales of the Watch will be good enough. The coming holiday season will be fine for the watch, could be a struggle for the iPhone 6s. Hopefully rev. 2 of the Watch will have some compelling improvements like the iPad, iPods, and iPhones did.

    1. That’s true too. It may be “successful,” but not the raging success that Apple’s other products were. I know for me, if I’m going to get a smartwatch, it will be an Apple Watch. On the other hand, I don’t have a compelling reason to get a smartwatch at all rather than just stick with my digital “tell me the time” watch.

        1. Of course I may change my mind once I get my hands on it. I just don’t see what I saw at the keynote presentation being worth $350 to me the same way the MacBook or the iPhone or the iPad being worth it to me.

  11. I don’t think it will flop but I think he may be right about several points, except the battery. Pretty sure 10 hours of battery means 10 hrs. of constant / interactive use. It will last much longer while on “standby” or whatever we will call it when its just sitting on our wrist telling time and not being actively used.

    Hey MDN FCOL enough with the bombardment of flash ADs! JFC I can hardly use my PC when this site is open in a browser. Unbelievable…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.