“Microsoft last week surprised the tech masses when the company unveiled a futuristic holographic headset called a HoloLens,” Yoni Heisler writes for TUAW. “The device is a prototype for the time being, but nonetheless got many folks in the tech world excited.”
“Engadget was compelled to ask why Apple isn’t delivering in the excitement department the way they used to,” Heisler writes. “Cutting to the chase, the Engadget editorial bluntly asks, ‘When did Apple become the boring one?'”
“Has Apple, in fact, become boring? Is Apple on its way towards becoming a modern day IBM, a trustworthy behemoth far removed from the epicenter of consumer innovation and excitement?” Heisler writes. “Not quite.”
“I submit that Apple today is as ‘boring’ as it’s ever been,” Heisler writes. “If anything, Apple’s position as a ‘boring’ company is the result of adhering to a business philosophy rarely prized in Silicon Valley, a philosophy which values finished products that ship by the millions over unfinished futuristic prototypes which are more likely to take up space in tech blog headlines than on store shelves.”
Read more in the full article here.
MacDailyNews Take: Microsoft’s “HoloLens” is a ruse; a transparent attempt to distract the media from the non-news yawner that is Windows 10ista; a sham. Microsoft’s “HoloLens” is a self-driving car strapped to your head. Anyone who says otherwise is a gullible fool.
[Thanks to MacDailyNews Reader “Darren” for the heads up.]
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