“Those who are interested in the state of Apple as a company will know that online services are not its forte,” Max Slater-Robins writes for TechRadar.

“The primary problem with iCloud is that it doesn’t ‘just work’ and this creates problems for Apple’s overall image,” Slater-Robins writes. “Each failure on Apple’s part detracts from its credibility and image, eroding the loyalty of its customer base and damaging Cupertino’s reputation in terms of reliability.”

Slater-Robins writes, “Apple still has a chance to fix the damage that its tardiness is causing – it is unlikely that consumers are going to boycott iPhones on a large-scale because iMessage occasionally goes down – but each little incident chips away at the company’s credibility.”

Read more in the full article here.