5 reasons why the Apple Watch will fail

The Apple Watch “is sure to sell like gangbusters out of the gate, but to achieve long-term success, Apple needs to find solutions to the following problems,” Chris Slate writes for TechRadar.

1. It lacks a defining must-have feature: There’s no single feature that marketers can use to define the product as unique or necessary.

2. It needs an iPhone: Anyone who doesn’t own a newish iPhone can’t use an Apple Watch… A PC user might still buy an iPad, and someone with a Samsung tablet might still pick a MacBook, but zero Android users will own an Apple Watch.

3. People don’t wear watches anymore: I wore a watch for years, but quit when I got used to pulling out my iPhone all the time.

4. It’s yet another gadget to carry: Our pockets, purses and backpacks are bursting with digital devices these days, from mobile phones and tablets to health trackers and handheld game systems.

5. It’ll be pricey: With no clear, defining reason to own one, many could view the device as nice but not necessary.

Full article here.

MacDailyNews Take: iCal’ed.

1. “It lacks a defining must-have feature.” Apple Pay alone will sell the device.
2. “It needs an iPhone.” Requires iPhone 5 or later. Over 388 million iPhone units have been sold since iPhone 5’s debut.
3. “People don’t wear watches anymore.” Watches that just present the time and/or date, you mean.
4. “It’s yet another gadget to carry.” You don’t carry Apple Watch, you wear it.
5. “It’ll be pricey.” If $350 is too much for what Apple Watch offers, you’re not the type of customer Apple wants. Go get yerself a Sammmysung, dummy!

55 Comments

  1. I think these are fair points to raise pre-launch, but I don’t think they are reasons “the Apple Watch will fail.” They might be reasons it COULD fail, tho. Mind you, I don’t think it will, but I think at least a few of these five “reasons” aren’t completely invalid…

  2. Honestly, I think the main issue with iWatch is it’s basically an accessory to an iPhone. Not that there’s anything wrong with that. I love my iPhone, and I like what I’ve seen of iWatch. Are there a lot of features on the iWatch that I really like? Absolutely. Do those features justify me paying more for the iWatch than I did for the iPhone? Not in my mind.

    Maybe if they can produce something that costs less than what users are paying for the phone (and remember that most people are buying iPhones with the contract, so they pay the lowest price possible), then iWatch will get more market penetration. Other than that, it just seems like they’re trying to make iWatch some sort of veblen good, which seems contrary to what Apple stands for. But that’s just me.

  3. If it isn’t waterproof, that’s a showstopper for me. I heard it’s water resistant. Must be waterproof for me, as a $50 watch buyer, to be willing to spend that kinda money on a watch. I am working my way toward being an iOS developer. That’s really the only reason why I would spend a lot on a watch. But, if not waterproof, not happening.

    1. I’ll bet waterproof is on the short list of improvements planned for the second sport edition. You are probably in a very small minority for which that feature is a deal breaker. But I agree it will be a welcome and expected additional feature in the second round of Apple Watches. 😃

  4. I totally disagree about not wearing a watch. Went without a watch just cellphone for 6 months pulling out the phone was a pain, a watch is so quick. A watch that can do more than just tell time and date will be so much better.

  5. As I’ve said before: Just imagine if an Apple watch could monitor your heartbeat and give you 2 minutes warning of a heart attack or stroke. If it could do that reliably you would be dumb not to have one.

  6. 1) It tells the time.
    2) Lots of people have iPhones, and lots more will have them.
    3) Lots still do, me included.
    4) Hasn’t been a problem with mobile gadgets so far. Only way, I’m afraid.
    5) Price hasn’t stopped the Apple juggernaut.

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