5 reasons why the Apple Watch will fail

The Apple Watch “is sure to sell like gangbusters out of the gate, but to achieve long-term success, Apple needs to find solutions to the following problems,” Chris Slate writes for TechRadar.

1. It lacks a defining must-have feature: There’s no single feature that marketers can use to define the product as unique or necessary.

2. It needs an iPhone: Anyone who doesn’t own a newish iPhone can’t use an Apple Watch… A PC user might still buy an iPad, and someone with a Samsung tablet might still pick a MacBook, but zero Android users will own an Apple Watch.

3. People don’t wear watches anymore: I wore a watch for years, but quit when I got used to pulling out my iPhone all the time.

4. It’s yet another gadget to carry: Our pockets, purses and backpacks are bursting with digital devices these days, from mobile phones and tablets to health trackers and handheld game systems.

5. It’ll be pricey: With no clear, defining reason to own one, many could view the device as nice but not necessary.

Full article here.

MacDailyNews Take: iCal’ed.

1. “It lacks a defining must-have feature.” Apple Pay alone will sell the device.
2. “It needs an iPhone.” Requires iPhone 5 or later. Over 388 million iPhone units have been sold since iPhone 5’s debut.
3. “People don’t wear watches anymore.” Watches that just present the time and/or date, you mean.
4. “It’s yet another gadget to carry.” You don’t carry Apple Watch, you wear it.
5. “It’ll be pricey.” If $350 is too much for what Apple Watch offers, you’re not the type of customer Apple wants. Go get yerself a Sammmysung, dummy!

55 Comments

      1. I don’t wear a watch as it gets banged up & can’t be used in a shop environment.

        What I can and do use is a BT earpiece. Apple ought to have an advanced BT earpiece that gives me whatever notifications I need. The good Jawbone is around $130 and does a great job.

        I could see an ultra-modernized miniature BT earpiece in a couple form factors. One would fit on the temple of glasses and the other in the ear. I would expect these could issue voice, sounds and small vibrations for signaling in addition to normal handling of calls.

        Makes much more sense to me.

    1. Exactly and I think it’s a good thing since the market is therefore wide open. My wife and I don’t wear a watch for years now. We used to have beautiful RADOs extra slim and modern looking. Now they are somewhere in a box in the garage. And they cost way more than the cheapest Apple Watch.

      I could not imagine I would wear a watch again and for the time of the Apple Watch rumors I was skeptical. Especially since the iPhone gives also the time on top of several other things.

      But… when we watched the keynote we were really seduced by the health potential. It is a compelling argument and yes I can say we both will buy an Apple Watch when it comes out. I can’t wait to wear my watch while walking running play tennis or swim.

      1. I agree with 1 & 2. Apple Pay is potentially interesting but I’d probably have to travel quite a distance to find a place to use it. So number 1 is pretty much on, there is no killer app.

        2 is saying what I’ve been saying all along. With most of the smart watches being OS agnostic it seems foolish to leave out Android users. Remember, the iPod never became popular until Apple ported iTunes to Windows.

        3 is mostly a personal choice. I haven’t worn a watch since cell phones started telling time, but I know a lot of people would like to wear watches.

        4 is partially right. Not so much for having to wear a device on my wrist, but to worry about carrying a charger. If you’re taking a trip it’s one more charger to carry.

        5 is right on the money. Just the watch is the same price as a subsidized high-end iPhone. I have no interest in paying a minimum of $400 for something that will be obsolete in a year or two.

          1. Well, the Apple watch hasn’t been released yet. Apple may well yet release Android software for it. We could see the iPod Halo effect all over again. It would be the smartest thing Apple has done since porting iTunes to Windows.

  1. Another person who simply doesn’t understand Apple. If they wanted to sell cheap watches to every Tom, Dick and Harry with a Droid then the price would be $99 with half the functions gutted and no profit margin.

  2. Another list could be: 5 reasons why food will fail

    1. Food easily goes bad at which point you throw it away and you wasted money on it
    2. The wrong foods make you fat
    3. Food take a long time to prepare
    4. Food will only last you a few hours after which you have to eat food again
    5. Food costs a plant or animal life.

    Eat shit and die, anal ists

  3. Beyond being a phone which people had before you could probably argue that the features of the iPhone were the same before people started using them and becoming dependent on having them with them.

  4. 1. “It lacks a defining must-have feature.” Apple Pay alone will sell the device.
    2. “It needs an iPhone.” Requires iPhone 5 or later. Over 388 million iPhone units have been sold since iPhone 5’s debut.
    3. “People don’t wear watches anymore.” Watches that just present the time and/or date, you mean.
    4. “It’s yet another gadget to carry.” You don’t carry Apple Watch, you wear it.
    5. “It’ll be pricey.” If $350 is too much for what Apple Watch offers, you’re not the type of customer Apple wants. Go get yerself a Sammmysung, dummy!

    1.) I disagree that Apple Pay alone will sell the device. While certainly a nice feature that might help influence potential buyers, I don’t see people buying the Watch for that feature alone when they can already use their iPhone for that.
    2.) Somewhat agree with MDN. I don’t think it’s a major limitation, but it is a limitation nonetheless. I could see the Apple Watch being given as gifts more so if it didn’t require an iPhone. More children could use it as well if it didn’t require an iPhone.
    3.) Disagree with MDN’s comment. Pretty much the only watches people wear these days are ones that just present the time and/or date. That’s not to say that the Apple Watch won’t reverse that trend, but I don’t agree with MDN’s actual statement here.
    4.) I would say the bigger issue is that it’s another gadget to charge rather than another gadget to carry/wear. That’s not a reason for failure, but it is an issue that people will consider and factor.
    5.) Mostly agree with MDN. I do think $350 is a bit pricey for an entry level model, but I think that price point will be just fine. Not so sure about the higher priced models.

    1. #1… Owners of the iPhone 5, 5c, and 5s will need the Apple Watch to use Apple Pay in stores. Those phones, by themselves, do not support Apple Pay, as the latest 6 and 6 Plus do.

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