Will Apple put Sony’s ‘The Interview’ on Apple TV for Christmas?

“‘The Interview,’ the raucous comedy that became the center of a dispute over cybersecurity between the United States and North Korea, will be released in a small number of theaters on Christmas Day after all, Sony Pictures said on Tuesday,” Brooks Barnes and Michael Cieply report for The New York Times.

“Sony also left open the door to video-on-demand availability of the movie, either simultaneously with its debut in theaters, or nearly so,” Barnes and Cieply report. “In announcing the new plan on Tuesday, Michael Lynton, Sony Pictures’ chairman, said his studio was continuing efforts ‘to secure more platforms and more theaters so that this movie reaches the largest possible audience.'”

“‘Freedom has prevailed! Sony didn’t give up!’ Seth Rogen, who co-directed, co-wrote and co-stars in ‘The Interview,’ wrote on Twitter,” Barnes and Cieply report. “It remained unclear, however, whether any on-demand service would take ‘The Interview.’ According to people briefed on the matter, Sony had in recent days asked the White House for help in lining up a single technology partner — Apple, which operates iTunes — but the tech company was not interested, at least not on a speedy time table. An Apple spokesman declined to comment.”

Read more in the full article here.

MacDailyNews Take: Major mistake – unless Apple wants to continue to ignore Apple TV. This is free promotion! Apple should stand up artists’ freedom of expression. They should be pouncing on this. Hopefully, their disinterest is only being feigned as a negotiating tactic.

Do it, Apple. What are you going to lose, the vibrant North Korea market?

19 Comments

  1. So Google Play, YouTube Movies and Xbox are all going offer it on-demand but Apple said no. The world opinion was that Sony was a coward and caved. Now independent theaters and the above VOD look courageous. I can understand the case against Apple taking part, but they are going to take a big black eye as a result.

    1. Not really; the black eye, if any, would have been on Sony for caving. Apple has never really been a medium for distribution of first-run feature films. Putting a major film on Apple TV that has not yet even seen its theatrical release would be without precedent, so I can’t see Apple getting a black eye for not setting a precedent. About the worst that can happen is that they would be called out for missing out on the initiative where others have gone along with it.

      Let us not forget, theoretically, there are still risks. North Korea has threatened massive terrorist action if the film gets released. While CIA/NSA claim that those threats can safely be ignored (i.e. NK has always been all bark and no bite), no public company in their sane mind can afford a risk of such nature. While the rewards could be handsome (now that everybody wants to see this film, even if it isn’t all that great), if anything at all happens and lives are lost because of the film being distributed, SONY (and the others involved in the decision-making) will be wiped out.

  2. MacDailyNews you feel exactly how I feel. They could have made a killing by getting from Sony a give it to us for free. It would have been better than the free album from U2 that half of all iTunes users did not want.

  3. And what a way to generate steam by getting the world to talk about an R-rated 2nd-class, so-called black comedy and probably a B movie at best by Hollywierd and try to get us into another world war.

    Now what will they come up with next to promote the next piece of garbage to come from Hollywood, CA?

    Paint the scenarios…and stop falling so easily into the hands of the4 manipulators, okay? Make it a New Year’s Resolution.

  4. Hmmm. I could be wrong, but wasn’t Sony a founding member of Ultraviolet (a competing streaming format meant to kneecap iTunes potential dominance of movies)? UV is the “digital locker” for VUDU, Cinemanow, TargetTicket and Sony Video Unlimited. All of these services already offer a rental / purchase option. If their system is supposedly so much better, why did they even need to ask Apple? And why in the world would Apple even consider risking any potential fallout to help a studio / company that constantly shortchanges the consumer by not offering an iTunes digital copy (instead of just UV) included with most Blu-Rays?

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