Apple has debuted a new TV commercial on U.S. broadcast and cable networks entitled “Change.”
The ad features Apple’s remarkable second-generation 64-bit iPad Air 2 being put to work in various situations.
Change is in the Air. From the studio to the classroom, the field to the garage, iPad Air 2 is helping people discover new and better ways to do the things they love. Imagine what you’ll do with it.
The new spot features the song “Who Needs You” by The Orwells.
Direct link to video here.
Related articles:
Android Police: Best tablet is Apple’s iOS-powered iPad Air 2 – December 8, 2014
AnandTech reviews Apple’s 64-bit iPad Air 2: Delivers the best tablet experience – November 7, 2014
Fortune reviews Apple’s new iPad Air 2: Best for work, not play; shines as a PC replacement – November 5, 2014
Gruber: High performance iPad Air 2 marks a turning point – October 22, 2014
T-Mobile to offer $0 down on iPad Air 2 and iPad mini 3; pre-orders start October 22nd – October 21, 2014
Sales prospects for Apple’s iPad Air 2 look good – October 17, 2014
Apple’s new iPad Air 2 is 13% thinner than a pencil; Touch ID a boon for enterprise users – October 16, 2014
Apple unveils iPad Air 2 – the thinnest, most powerful iPad ever – and iPad mini 3, both with Touch ID – October 16, 2014
Everything has Changed. Change is good. The pc & droid dolts? Not so much. No more job security. With today’s Apple-IBM enterprise initiative announcement… ? This initiative changes the tech world to the core. Fresh Air, as far as I’m concerned. Someone must have broken some WinDoze.
The ad is energetic. I’ll give you that. I had a hard time correlating the action to the iPad because the images changed before I could understand what I was seeing. Don’t know if it is designed this way on purpose, but it leaves me wanting to see it again.
It leaves me wanting to wring their necks, the kids that did this. It’s another music video! I am hardly one step from the grave, but impressions moving so quickly just seem like youth taunting age. Mark my words, the onset of civilisation’s decline will be linked to MTV with its jump-cut slicing and dicing of viewer attention. /s
You sound exactly like my dear old dad, who’s nearly 92. A lot of the new camera and editing techniques are ‘art for art’s sake’, as opposed to functional. But in this case, I realized on second viewing that the editing offers piles of uses and applications for the iPad whereby the viewer can notice one thing THEY are interested in and say ‘Oh yeah!’. But that effect does require repeated viewing IMHO.
It’s good to watch this terrific ad again. I hadn’t realized that it’s promoting the ‘maker space’ movement at the beginning. I volunteer helping out at our local maker space for a few hours every week. Helping out creative people makes me all wiggly inside. ~ ~ ~ It’s a wonderful contrast to the negative/paranoia crap pawned off on us by the PTB.
Fantastic! People exploring, making, sharing and loving what they do. This is going to sell a LOT of iPads.
Apple advertising is back!
To me it’s horrible. Maybe I’m getting old, but I’m still very much a buyer of most of Apple products, and this commercial is too dizzying for me. As are most music videos. No wonder the younger generation can’t concentrate anymore. Why does everything have to be so fast and out of control. Can’t people do commercials that tell us at a normal pace what the product is and what it can do. We are destroying the minds of the younger generation. Then parents will ask their kids, can’t you sit still for a minute, or can’t you just finish one thing. It’s crazy. Bring back the old style Apple commercials. I totally believe the only people that will like this style are the younger generation who’s minds have already been wasted by this type of viewing for years now. Last year or so Apple has been catering to the under 40s and dissing the over 40s. Must be where they think all the money is. For me, I will just keep disliking and ignoring them. Thanks Apple for ignoring all of us who were there from the start and made you who you are.
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