Apple’s iOS devices accounted for 78% of record setting Cyber Monday mobile sales

“Revenues from online shopping on ‘Cyber Monday’ surged 15.4 percent higher than last year, setting a new all time peak in U.S. ecommerce, with online mobile sales overwhelmingly driven by customers wielding Apple devices, [according to analytics firm Custora],” Daniel Eran Dilger reports for AppleInsider.

“Mobile phones and tablets accounted for 21.9 percent of online orders on Monday, a major increase over last year’s 15.9 percent mobile proportion. On Black Friday, the firm said the mobile devices made up an even greater 30.3 percent of orders,” Dilger reports. “‘The vast majority of mobile shopping happened on Apple devices over the weekend – 78%,’ the firm noted, ‘while only 21.6% happened on Android devices.'”

“In tablets, Apple’s iPad maintained an even larger lead [79.9%]. Samsung tablets represented just 12 percent of orders, while Amazon Kindle Fire tablets represented just over 4 percent, a notable figure given that company’s strategic focus that almost exclusively targets online sales,” Dilger reports. “Google’s tablets get a lot of media attention, but their users only placed just over 1 percent of online orders, while tablets from everyone else (including Microsoft’s Surface) amounted to less than 3 percent.”

Read more, and see the charts, in the full article here.

MacDailyNews Take:

Facile “analyses” that look only at market (unit) share, equating one Android settler to one iOS user, make a fatal error by incorrectly equating users of each platform one-to-one. When it comes to mobile operating systems, all users are simply not equal.SteveJack, MacDailyNews, November 15, 2014

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]

Related articles:
More affluent, tech-savvier Apple iOS users outspend Android users by 25 percent – December 1, 2014
Even more proof that Android is for poor people – November 15, 2014
Why Silicon Valley doesn’t care about Android – November 10, 2014
Apple iPhone continues utter domination with 86% share of handset industry profits – November 4, 2014
iPhone users earn significantly more than those who settle for Android phones – October 8, 2014
Yet more proof that Android is for poor people – June 27, 2014
More proof that Android is for poor people – May 13, 2014
Apple’s iOS dominates in richer countries, Android in poorer regions – March 25, 2014
Why Apple’s iPhone keeps raking in the majority of mobile phone profits – March 19, 2014
Apple dominates with 60% share of mobile phone profits – March 18, 2014
Android has the most unit share, but Apple dominates profit share, making more money than all Android smartphone makers combined – November 15, 2013
Android users poorer, shorter, unhealthier, less educated, far less charitable than Apple iPhone users – November 13, 2013
IDC data shows two thirds of Android’s 81% smartphone share are cheap junk phones – November 13, 2013
Android phones 3 times more likely than Apple iPhones to have been bought at discount store – August 22, 2013
CIRP: Apple iPhone users are younger, richer, and better educated than those who settle for Samsung knockoff phones – August 19, 2013
Twitter heat map shows iPhone use by the affluent, Android by the poor – June 20, 2013
iPhone users smarter, richer than Android phone users – August 16, 2011
Yankee Group: Apple iPhone owners shop more, buy more, remain more loyal vs. other device users – July 20, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009


    1. I remember the day in 2006 when Palm’s CEO said something like:

      “We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”

      The problem is that Palm never learned how to make a decent phone, they failed to make a terrific revolutionary phone.

  1. I certainly have to say I’d never know Apple was knockin’ them dead on nearly all fronts by looking at Apple’s share price over the past couple of days.


    I’m only saying the Apple share price drop had nothing to do with anything Apple did or didn’t do. Wall Street simply has a mind of its own and Apple seems to end up getting caught in the cross-fire. I just look at it as another opportunity for Apple to buy back more shares on weakness.

  2. “I’m too busy setting up my personal cloud storage to bother spending any money.”

    “Those stats are worthless. Desktop PC users make up the majority purchases. Everyone knows that including Black Friday himself.”

    “My custom made Fusion drive is just too powerful. I can’t shop all at once. Otherwise I’d smoke those shopping carts – after my side of stuffing. “

  3. Well I can understand why Microsoft Surface users aren’t contributing much to online sales because they are getting actual work done, just as the adverts claim, rather than fooling around surfing the web on company time. — That ought to be a selling point for them!

  4. Great news Apple!

    Not get off your left wing cause célèbre arse and FIX Yosemite upgrade problems.

    And the sooner you dump the eye insulting flat, lifeless, outline OS the better!

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.