iPhone 6 Plus is a hit everywhere – especially so in Asia

“Apple’s iPhone 6 and 6 Plus launched with much fanfare,” John Krystynak reports for AppLovin. “The 6 Plus was Apple’s first foray into the phablet market, so naturally a question about what the sales ratio was between the two new iPhone models arose.”

“T-Mobile’s outspoken CEO John Legere told Recode’s Ina Fried that the ratio of iPhone 6 Plus orders compared to that of the iPhone 6 was higher than they anticipated. In fact, the iPhone 6 Plus sold out almost instantly, even when the supply constrained iPhone 6 was still available to order,” Krystynak reports. “What is unclear is if this was because it was the more popular choice, or if the initial supply of the 6 Plus was considerably less than that of the more mainstream targeted iPhone 6. Since the 6 Plus is Apple’s first entry into the unfortunately named “phablet” category, it would make sense that they might start with a small pool to test demand.”

“Our interest in the ratio of 6 versus 6 Plus was piqued. We process over 25 billion ad requests a day, so we decided to take a look at the high volume of data we process to learn more,” Krystynak reports. “Globally, usage of the iPhone 6/6 Plus averaged out to an 80/20 split, respectively. Since interaction and usage differences between the 6 and 6 Plus on our network are negligible, it’s fair to estimate that roughly one in five new iPhones sold is an iPhone 6 Plus. Digging a little deeper, we noticed some interesting patterns in global usage ratios. In general, the 6 Plus is much more popular in APAC countries. While in North America, Western Europe, and Australia the iPhone 6/6 Plus ratio is much more aligned with the global average, APAC countries seem to have taken to the 6 Plus in greater numbers.”

AppLovis: iPhone 6 Plus is a hit everywhere – especially so in Asia

“It’s clear that with the 6 Plus, Apple has more than just a niche player on its hands,” Krystynak reports. “We’ll continue to keep an eye on how the numbers evolve in the coming months.”

Read more in the full article here.

MacDailyNews Take: How many customers are still waiting for iPhone 6 Plus. That is the great unknown.

As we wrote back in September:

The current ratio of iPhone 6 to iPhone 6 Plus sales could be more of a supply issue than a demand issue. iPhone Plus supply continues to be severely constrained compared to iPhone 6. When supplies are more adequate (it’ll take months), we’ll be able to get a better gauge of iPhone 6 vs. iPhone 6 Plus popularity.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

20 Comments

  1. I have heard, some carrier’s, orders originating on launch day or pre launch are still not fulfilled.

    I ordered directly from store.apple.com on my iPhone!!! It was just one tool in my iPhone pre order war chest. As we will remember, Apple’s own website was down for quite some time. I believe this added incentive to purchase directly from the main carriers, where they ended up selling more units than anticipated. While scalpers purchased phones on launch day and shipped them all over the world, quite a few upstanding customers are left waiting.

  2. I ordered my 6+ from AT&T on September 18th. I received a notice that it would ship between November 5 and 15. On the 14th I received a notice that the order had been cancelled. No valid reason. Just cancelled. I then made two visits to the AT&T store (the first two involving lengthy calls to AT&T), I made a lengthy call to AT&T on my own, and I made a third trip to the AT&T store. Long and short: Too bad. I had to reorder from scratch, blowing off the month long wait I had gone through. Word is it will now ship the week before Christmas (which means it arrives in January of next year). As for the refund on the sales tax I paid for the first order? They have no record of it and nothing was refunded on my card.
    I really hate AT&T. It’s too bad that it is the best carrier for my 400 mile flight path.
    If they mysteriously cancel this order as well, I’ll go ballistic.

  3. I compared the 6 to the 6+ when I was at an Apple Store in Tokyo a couple of weeks ago. While I really like the 6, the 6+ was much more aligned with my wants for a smart phone.

    Ordered last week the 128gb directly from Apple…will arrive in the US around Dec 11. I ordered the unlocked version to keep my carrier options open ended. Now to find the right carrier. Hmmmmmm

  4. I ordered my 6 Plus 64GB from Apple on October 31 since the nearest Apple Store and Verizon didn’t have squat. Got the ship notice yesterday but it won’t arrive until December 1.

    Two fellow workers have the 6 and they are sweet. Replacing my iPhone 4 with a 6 Plus will be one heck of a big change and I can’t wait.

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