“A lot has been said of Apple Watch, and what ‘starting at $350’ really means,” Mark Reschke writes for TGAAP. “True enough, the heavier entry level model will represent the base price, but claims of Apple charging up to $10,000 for the gold edition is outrageous.”
“Apple has never had any intention to price themselves out of any market for any reason,” Reschke writes. “Apple does support niche markets. The graphics and video customer are a prime example of low volume, specific needs users, but Apple caters to these customers because it is part of the core of who they are. Lose touch with those users and Apple loses its soul. Apple Watch has nothing to do with niche.”
“I’ve said it before, because it can not be any clearer: Apple Pay is the biggest breakthrough product from Apple since the original iPhone. The fact Apple Watch has Apple Pay built-in speaks volumes,” Reschke writes. “Every intention Apple has put forth for the watch is to sell them in substantial quantities.”
Read more in the full article here.
MacDailyNews Take: A very expensive $5,000+ solid 18-karat gold and sapphire crystal Apple Watch Edition does not preclude mass adoption when the entry-level Apple Watch starts at just $349. As with the Mac Pro vs. the Mac mini, there is a model for every price range, from mass market to aspirational.
Related articles:
Will you pay $4000 or more for the 18-karat gold Apple Watch Edition? – November 5, 2014
Pricing for stainless steel Apple Watch and 18-karat gold Apple Watch Edition leaked – November 5, 2014
Analysts on why Apple Watch is delayed until spring: Supply constraints, sales strategies – November 4, 2014
Leaked internal video reveals Apple Watch will not be available until spring – November 3, 2014
