“Samsung was replaced by the iPhone maker as No. 1 in China’s mobile sector this year, according to the China Brand Research Center’s 2014 China Brand Power Index ranking report released Tuesday,” Jaehwan Cho reports for CNET.
“The China Brand Research Center calculated this year’s rankings by polling 13,500 Chinese across 30 cities, aged 15 to 60, from August 2013 to January 2014, about brand awareness and loyalty,” Cho reports. “The report said Samsung failed to secure its first-place mobile ranking due to a focus on market share leading to falling consumer loyalty.”
Cho reports, “‘If companies (are) focusing too much on market share, while ignoring the concerns of consumers, it will cause a problem in brand management,’ the Research Center said.”
Read more in the full article here.
It appears the rest of the world is beginning to see and appreciate Inc for what it represents: style, function and “it just works!!”
So sad.
Crocodile tears for Sammy.
Good that though it may have taken so long, those with half a brain can now see that racing for market share is becoming a big negative compared to those who aim for quality in the market place.
I hope all those IT geeks from various Telco’s especially the Australians ones are trying to get 15 yrs of mud off their face now!
Quick, tell all the analysts! They fell due to focusing on market share!
This is only the third article posted by MDN that uses the tag “Beleaguered Samsung”! May there be a cascade of them yet to come!
Yeah, but as the macelope recently pointed out Samsung has a weapons division. Those rarely are described as beleaguered.
Sales or aspirations?
Market share versus desire?
Details, please.
Everyone knew that was going to happen with the iPhone 6 and 6plus.
Customer satisfaction -> profit share -> market share.
customer satisfaction -> profit share > revenue share > market share
iPhone/Smartphones
Customer satisfaction, way over 90%
Profit share, 86% worldwide
Revenue share, 30% ??? (guess)
Market share, 12%
Mac/PCs
Customer satisfaction, way over 90%
Profit share, 45% worldwide
Revenue share, 25% ??? (guess)
Market share, 7%
iPad/Tablets
Customer satisfaction, way over 90%
Profit share, ???% worldwide
Revenue share, ???%
Market share, ???%
There is a trend here! Imagine what their profit share will be on Apple Watches if they sell the gold ones for $1000’s.
Feel free to fix my numbers if you have better ones.
Looks like iPad/Tablet share is around 36% which is high for Apple. So profit share might be comparable to the iPhone. (The iPod had 70% market share at one point.)
MDN should keep a running track record of the latest numbers for these products.
Shitty products -> shitty customers -> shitty profit share -> shit in underwear.
💩↘🚽
Sammycare customer support just resorts to violence if anyone tries to return a galaxy note phablet.