NYT: Macs, iPhones and iPads seamlessly connect in Apple’s silky smooth ecosystem

“Late in 2012, when Tim Cook was relatively fresh on the job as Apple’s chief executive, he made a sudden and potentially risky shuffle in the firm’s executive ranks,” Farhad Manjoo reports for The New York Times. “He fired Scott Forstall, who had been in charge of Apple’s mobile operating system, the most important piece of software Apple produced. Mr. Forstall had long been one of Steve Jobs’s favored lieutenants, but in addition to presiding over a couple of high-profile failures — including Apple’s Maps app — he was known for his combativeness within the company.”

“Mr. Cook had little patience for that attitude. As he later explained in an interview with Bloomberg Businessweek, the reshuffling was meant to ‘get us to a whole new level of collaboration.’ In public appearances since, Mr. Cook has repeatedly returned to this idea of cohesiveness,” Manjoo reports. “Apple, he likes to point out, is alone among tech firms in producing the entire collection of digital technology that people use daily, from the devices we crave to the operating systems that power them to the applications and services that make them useful.”

“We are now beginning to see the fruits of Mr. Cook’s vision of a tightly integrated Apple. Over the last few months, Apple has introduced a series of devices that work best as part of an integrated lineup. Apple is no longer making lonely individual products. Its phones, tablets, computers and the mobile and desktop operating systems that run them are blending into a single, inseparable whole,” Manjoo reports. “The minute you use one of them, the more sense it makes to begin using several others. And the more of Apple’s stuff you use, the better your experience becomes.”

Full article here.

MacDailyNews Take: Only Apple. Nothing else can compete.

[Thanks to MacDailyNews Reader “Scott M.” for the heads up.]


    1. Really? He had a whole paragraph that was stupid:

      “But one note of caution. Apple’s beautiful ecosystem is a bit like the Hotel California: Once you check in, you might never leave. As I explained last February, this can be a mistake. It’s wise to split your computing time and money among the dominant tech platforms; that way, if any one of them dies or acts in ways you don’t like, it won’t be so tough to escape to something else. The best strategy remains: Buy Apple’s hardware, use Google’s services and get media from Amazon. That way you get the best of all worlds — Apple’s hardware is terrific, Google’s services are ubiquitous, and Amazon’s media is cheap and works everywhere — but you’ll never have to fully commit to one.”

      That is the heighth of stupidity. . . praising the ecosystem and the smooth linking of the devices, but then advising users to use apps and content that would NEVER take advantage of that ecosystem and smoothness! Dumb.

  1. It would really be nice for Apple to acquire it’s own tightly-integrated search engine to round things out. It shouldn’t be that difficult for Apple to manage. It would be a nice swift kick in Google’s buttocks for Eric Schmidt’s nefarious deeds done to Steve Jobs and Apple.

    1. I think Apple wants to concentrate on pulling away from Android and basically destroying Google’s mobile platform by leaping so far ahead that no Android-using device will be able to hold a candle to Apple’s mobile products.

      Once that is done, I can see Apple taking on Google in the search area, but that is no small undertaking. Look at how Apple is still trying to beat Google at Maps, and while that is a different animal due to physical geographical data needed, building a search engine to rival Google’s is far more complex than it sounds.

      1. I disagree that building a search engine would be difficult. Apple has all the resources it needs to do so, it simply lacks leadership. Maps proved this.

        To produce a helpful search engine, you simply display the most popular appropriate results with easy-to-used Boolean search modifiers offered. Expensive to host the servers, but easy to do.

        You realize that Google searches are worse now than they were because instead of simply ranking pages based on user search popularity, now Google now returns a list of its paid advertisers back to a search query? That’s exactly why Google needs to be eliminated. It’s not helping internet users anymore, it’s just an ad agency.

  2. yea, it works so well that iTunes 12 on my Yosemite equipped Mac Pro keeps trying to install media files on my iPad Air and iPhone 6- both equipped with iOS 8- that have long been deleted despite the fact that all local backups have been wiped.

    Syncing through iTunes is a train wreck on iTunes these days. They did not have time to fix syncing but they had time to destroy the user interface. Gotta be Jony the Stylist again.

    Fashion over function.

    1. That idiot is advocating buying content on Amazon but not Apple you can’t easily share on Family Share. . . and use Google Docs. . . that don’t use the smoothness of Continuity. Sheer idiocy.

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