Apple wants to cut the price of Beats Music subscriptions to $5 per month

“Apple has reportedly pitched music labels a new lower pricing structure for its Beats Music service, arguing that subscriptions could grow considerably if the price could be lowered to just $5 per month,” Neil Hughes reports for AppleInsider.

“In its negotiations with record labels, Apple has reportedly said that its best iTunes buyers only spend about $5 per month on downloaded music, according to Re/code. It’s because of that threshold that Apple reportedly believes that dropping subscription prices to that level could generate more revenue for music labels,” Hughes reports. “Currently, a subscription Beats Music costs $9.99 per month. If users are willing to sign up for a full year, it costs $99.99 for 12 months.”

Hughes reports, “Apple is also said to be considering a rebranding of its Beats Music service, bringing it more closely in line with its other iTunes products.”

Read more in the full article here.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

25 Comments

  1. Who gets squeezed with this pricing? Artists, that’s who. The middlemen aren’t going to give up their cut. I’m still for paying the artist for their music, and all these streaming programs devalue the value of artist’s talent. Other than that I don’t have an answer. Streaming is very attractive on many levels; it just leaves a bad taste in my mouth.

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