Debunking the ‘Apple tax’ myth

“With the recent launch of the iPhone 6 line, and the expected unveiling of a new line of iPads and possibly MacBooks on October 16, Apple has been getting a lot of attention lately,” Tony Bradley reports for Forbes. “One theme that seems consistent in almost any discussion of Apple is the idea that Apple products are overpriced—that there is some sort of “Apple tax” customers are willing to pay for the prestige and elitism of having the Apple logo on their smartphone or tablet. That perception isn’t really true, though—at least not universally.”

“It started with an iPhone—not the original, but the iPhone 3GS. Then it was the original iPad. Eventually I ended up with two Apple TV devices, and an 11-inch MacBook Air. What I discovered is that the adage “you get what you pay for” generally applies, and that comparable competing devices actually cost around the same or more,” Bradley reports. ” I realize there are hundreds of Windows-based laptops out there that cost significantly less than a MacBook Air and get the job done just fine. But, just as with the smartphones, you’re generally trading something for the cost savings. Maybe it’s a less powerful processor, or a cheap plastic case, or an inferior display. The point is simply that you can buy laptops for less money than what the Apple laptops cost, but if you want a device that is actually comparable to a MacBook you are most likely going to spend about the same or more.”

Read more in the full article here.

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