Apple CEO Cook goes from record sales to iPhone stumbles

“Apple Inc. Chief Executive Officer Tim Cook called the introduction of the iPhone 6 and 6 Plus over the weekend the ‘best launch ever.'” Tim Higgins and Adam Satariano report for Bloomberg. “He may have spoken too soon.”

“Just three days after announcing that Apple had sold a record 10 million new iPhones over the opening weekend, Cook was faced with multiple snafus related to the bigger-screen handsets,” Higgins and Satariano report. “The company pulled a new mobile-software update, dubbed iOS 8.0.1, after the program caused some people to lose cellular service yesterday, and promised a fix soon. Scores of consumers also took to social media to criticize the 6 Plus and how it can bend if sat on or if enough pressure is placed upon it.”

MacDailyNews Take: SNAFU stands for Situation Normal, All F–ked Up. This is not a normal situation for Apple. Well, on second thought, maybe under Cook, it is.

“The stumbles blemished what had been a carefully choreographed product unveiling that was meant to put Cook’s stamp on Apple,” Higgins and Satariano report. “Now Cook’s rollout of the iPhone 6 and 6 Plus is marred, recalling incidents that the CEO has faced with other product debuts. Last year, Cook apologized for the iPhone’s warranty and repair policies in China after receiving criticism from state-run media over customer service in the market. In 2012, Cook also said he was sorry for Apple’s malfunctioning mapping software, which was faulted for misguided directions and inaccurate landmark locations.”

MacDailyNews Take: The so-called “bending” issue is nothing more than FUD from competitors and parroted by idiots. The iOS 8.0.1. and Maps releases were fiascos for which Apple and Cook, as CEO, deserve to be lambasted.

“‘I just wish that Tim Cook had a better handle on things,’ said Jason Nochimson, 34, an iPhone 6 owner who spent 2 1/2 hours on Apple’s customer support line after downloading the software upgrade yesterday and finding it stopped his cellular service. ‘I was worried that my daughter’s school was going to call me today and I wasn’t going to be able to get them,'” Higgins and Satariano report. “Apple said in an e-mailed statement that it has devised a workaround for iPhone 6 users who lost voice service or other features. Users can reinstall the previous version of iOS to restore past functionality and Apple plans to release a new version of the operating system, iOS 8.0.2, in the next few days. ‘We apologize for the great inconvenience experienced by users,’ Apple said in the statement.”

“The new iPhones are crucial to Apple. The devices generate more than half of the company’s annual $171 billion in revenue and precede a swath of other products, including new iPads, an Apple Watch and a mobile-payments system called Apple Pay,” Higgins and Satariano report. “Nochimson, the customer who spent 2 1/2 hours on the phone with Apple customer service yesterday, said his representative was unaware there would be a software update. ‘He told me that he was not made aware that Apple was releasing 8.0.1 today,’ Nochimson said. ‘It was a shock to him that that happened. He said typically when they do software updates they know about it days in advance so they’re ready for it.'”

Read more in the full article here.

MacDailyNews Take: Hey, Tim, we have an idea:

Get your shit together.

Perfection is unattainable, but a company the size of Apple, the world’s most valuable company, simply should never have squatted out something like iOS 8.0.1. You know, we know for a fact they have iOS developers on staff. So, where’s the quality control? And, did Apple even give their iOS 8.0.1 testers actual iPhone 6 and iPhone 6 Plus on which to test iOS 8.0.1? Those were the devices affected by iOS 8.0.1. bugs. (We ask because many Apple employees are still stuck with rather old – in tech time – non-Retina MacBook Pros, so we’re wondering if that practice of lagging on hardware for employees extends to new iOS devices, too.)

Apologies are nice, but they only go so far. Fix the problem(s), Apple.

Here’s a time where Cook actually should ignore Steve Jobs’ advice and ask himself, “What would Steve do?” And then do it.

Related articles:
Apple: iOS 8.0.2 coming ‘in the next few days’ – September 25, 2014
Rush Limbaugh: How did Apple miss the iOS 8.0.1 bugs? – September 24, 2014
How to get rid of iOS 8.0.1 and revert to iOS 8.0 – September 24, 2014
iOS 8.0.1 fiasco: Apple exec responsible for catching bugs before release has a ferocious door-slamming temper – September 24, 2014
Apple pulls iOS 8.0.1 after users report major problems – September 24, 2014
ALERT: Do not install Apple’s iOS 8.0.1; breaks cellular connectivity, Touch ID support for ‘large number of users’ – September 24, 2014
Apple releases iOS 8.0.1 – September 24, 2014


  1. Bendgate is a non-issue but the iOS 8.0.1 rollout is. It is frankly astonishing that Apple’s QA process didn’t pick up on this monumental screwup. Is it possible that a simple mistake lead to an incorrect build being released as kosher? Perhaps we will never know but I’ll put my last pound on the fact that midnight oil is being burnt to ensure that situations like this never arise again.

    Should Tim apologise for this fiasco? Absolutely! Ultimately, the buck stops with him but it would be folly to assume that he needs to micro-manage every last tiny detail—that’s what his teams are for. I strongly suspect that Kim Vorrath’s head will roll over this.

    We hold Apple to such extraordinary high standards and 99% of the time, they reward such faith. When a cockup occurs, like this one and the Maps fiasco, the tendency is to magnify it out of all proportion because of the high standards we hold them to. This is not to say that such cockups are any less worthy of criticism, or to suggest that such criticism is unwarranted, but to point out that Apple are, ultimately, human and mistakes do happen.

    At least they rapidly rolled out a fix to allow people to easily revert to 8.0 and no doubt will have a permanent one in a few days.

    Am I annoyed with Apple? Hell, yes! Do I have any less faith in Apple’s ability to provide me with the best tools and experience? No!


  2. iPhone 4. Record sales. Antenna-gate. Continued record sales.
    iPhone 5. Record sales. Scratch-gate. Some users said their phones were easily scratched. Continued record sales.
    iPhone 6. Record sales. Bend-gate. Expect continued record sales.

  3. I’m a patient man. I’ve never found it necessary to have the latest greatest as soon as a new product is available. Have we ever seen the release of a product, especially an advanced product like the Apple smart phone, released without any glitches? Of course not. Pretty much an impossibility. I usually try to wait a month and avoid all the fuss. I’ve been getting a new phone every other year since they debuted. My patience has always paid off and I have been rewarded with a pretty much hassle free experience.

    As far as bending is concerned, what kind of idiot buys a $600 plus smartphone and shoves it into a tight pants butt pocket. Simple common sense dictates, you’re taking a high risk of damaging your phone treating it in such a matter. That’s why I use a holster that clips and loops onto my belt. Not a chance of losing my holster. It keeps my phone clean, cushioned, and safe with no worries of bending, dinging or scratching my device. DOH! Besides, competitor phones in the same size category have the same exact issue. It’s also mostly been the plus model, not so much the iPhone 6. I’m amazed at the level of stupidity and lack of common sense seen with users complaining of this issue. Apple is not responsible for your total lack of good judgement and idiocy. Learn from your mistake, and buy a good holster and/or case.

    The definition of insanity is to do the same thing over and over and expecting a different outcome. After what I’ve read, I would never shove my iPhone 6 in my back pocket. Better to learn from someone else’s mistakes, than your own. So thank you all you morons who’ve bent their phones.

  4. Oh my god! Oh my god! Apple made another of their very occasional mistakes. Let’s dump vitriolic crap all over them. If only they could do consistently good work like Microsoft, Samsung and Dell and etc. etc.

  5. I am really tired of how every foul-up by Apple is seen as a reason to get rid of Cook. The unsaid implication is that he’s not living up to Jobs, because Jobs was freaking perfect and never would have allowed such a colossal failure under his watch.

    Except that I seem to remember the rollout of a certain cloud service while Jobs was at the helm. That didn’t exactly go as planned. And how about Ping? Not the same type of failure, but an embarrassing failure nonetheless.

    We need to stop expecting Cook to live up to the unrealistic standard of a Jobs who’s been retroactively made the perfect CEO, all his virtues magnified, all his flaws forgotten. Nobody can live up to that. If Cook, who was hand-picked by Jobs if you remember, can’t do it, what chance do you think Cook’s successor would have?


  6. Do it right or don’t do it at all. The 8.0.1 is quiet frankly an amateur fumble… People need to get fired… The frame bending IS NOT FUD, YOU CLOWNS.. If the frame has a flaw – FIX IT – do it quickly and VERY quietly. The frame issue can be slammed shut… The bad software and it’s idiotic release is a deep chunk out of your ass.

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