“A Digital World Research survey of iPhone 6 buyers reveals surprisingly positive news for Apple. Not only are consumers are making the switch — ditching Samsung for the iPhone — but Apple is also making strong gains among consumers who don’t currently own a phone,” P.J. McNealy reports for Digital World Research. “27% of respondents who planned on buying an iPhone 6/Plus were currently Samsung phone owners.”
“20% of respondents who planned on buying an iPhone 6/Plus do not currently own a phone. This could reflect a couple of reasons, from Apple having a hot product to enticing deals from the major carriers such as Sprint, AT&T, T-Mobile and Verizon Wireless,” McNealy reports. “26% of respondents who planned on buying an iPhone 6/Plus were current Apple owners… 25% of respondents who planned on buying an iPhone 6/Plus currently own an other (LG, Blackberry, other) phone, while 2% were current Windows Phone owners making the switch to Apple.”
“This data also highlights an underlying trend — loyalty to phone brands is fleeting with non-Apple consumers,” McNealy reports. “Top brands such as Samsung and LG are losing current users to Apple and its next big ‘it’ products with the iPhone 6/Plus.”
“Nearly 41% of those respondents who plan to buy the bigger phone — the iPhone 6 Plus — already own a tablet. Apple has been actively building its suite of iPads, including offering smaller and smaller screens down to the iPad Mini. Apple has changed the screen sizes from 9.7″ on the iPad down to 7.9″ on the mini, while the two iPhone 5 offerings are 4.7″ and 5.5″ in screen size. So the race to 6.1″ is on!! We jest, but on a more analytical note, there will likely be some redundancy in functionality between the iPhone 6 Plus and the iPad mini,” McNealy reports. “Current ownership of a tablet, however, does not seem to be swaying early iPhone 6 Plus adopters. That is another positive trend for Apple.”
Read more in the full article here.
MacDailyNews Take:
As we wrote back in May:
An iPhone with a larger screen option will hurt Samsung immeasurably more than myriad, unending traipses through the legal morass.
Have a nice, toasty warm Christmas quarter and beyond, Samsung!
Smart buyers don’t settle for less than the best. With Apple’s all new, 2nd-generation 64-bit A8-powered smartphones, the gorgeous 4.7-inch iPhone 6 and the stunning 5.5-inch iPhone 6 Plus, there’s never been a better time to stop settling for imitations and make the move to the real thing. You’ll be very glad you did.
[Thanks to MacDailyNews Readers “Judge Bork” and “Bill” for the heads up.]
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Macworld reviews 64-bit iPhone 6 and iPhone 6 Plus: Bigger is better (in the right hands) – September 16, 2014
