Survey: 27% of consumers ditching Samsung phones for Apple iPhone 6/Plus

“A Digital World Research survey of iPhone 6 buyers reveals surprisingly positive news for Apple. Not only are consumers are making the switch — ditching Samsung for the iPhone — but Apple is also making strong gains among consumers who don’t currently own a phone,” P.J. McNealy reports for Digital World Research. “27% of respondents who planned on buying an iPhone 6/Plus were currently Samsung phone owners.”

“20% of respondents who planned on buying an iPhone 6/Plus do not currently own a phone. This could reflect a couple of reasons, from Apple having a hot product to enticing deals from the major carriers such as Sprint, AT&T, T-Mobile and Verizon Wireless,” McNealy reports. “26% of respondents who planned on buying an iPhone 6/Plus were current Apple owners… 25% of respondents who planned on buying an iPhone 6/Plus currently own an other (LG, Blackberry, other) phone, while 2% were current Windows Phone owners making the switch to Apple.”

“This data also highlights an underlying trend — loyalty to phone brands is fleeting with non-Apple consumers,” McNealy reports. “Top brands such as Samsung and LG are losing current users to Apple and its next big ‘it’ products with the iPhone 6/Plus.”

Source: Digital World Research. The survey consisted of 250 responses based on the national adult Internet population and weighted by age. The survey was conducted between 9/18/2014 and 9/20/2014
Source: Digital World Research. The survey consisted of 250 responses based on the national adult Internet population and weighted by age. The survey was conducted between 9/18/2014 and 9/20/2014

“Nearly 41% of those respondents who plan to buy the bigger phone — the iPhone 6 Plus — already own a tablet. Apple has been actively building its suite of iPads, including offering smaller and smaller screens down to the iPad Mini. Apple has changed the screen sizes from 9.7″ on the iPad down to 7.9″ on the mini, while the two iPhone 5 offerings are 4.7″ and 5.5″ in screen size. So the race to 6.1″ is on!! We jest, but on a more analytical note, there will likely be some redundancy in functionality between the iPhone 6 Plus and the iPad mini,” McNealy reports. “Current ownership of a tablet, however, does not seem to be swaying early iPhone 6 Plus adopters. That is another positive trend for Apple.”

Read more in the full article here.

MacDailyNews Take: ThermonuclearAs we wrote back in May:

An iPhone with a larger screen option will hurt Samsung immeasurably more than myriad, unending traipses through the legal morass.

Have a nice, toasty warm Christmas quarter and beyond, Samsung!

Smart buyers don’t settle for less than the best. With Apple’s all new, 2nd-generation 64-bit A8-powered smartphones, the gorgeous 4.7-inch iPhone 6 and the stunning 5.5-inch iPhone 6 Plus, there’s never been a better time to stop settling for imitations and make the move to the real thing. You’ll be very glad you did.

[Thanks to MacDailyNews Readers “Judge Bork” and “Bill” for the heads up.]

Related articles:
Apple’s 64-bit iPhone 6/Plus fueling mass upgrades from Android – September 18, 2014

Apple posts new how-to guide: Switching from Android phone to iPhone – September 16, 2014

Reviewers fall all over themselves to praise Apple’s 64-bit iPhone 6/Plus – September 17, 2014
iPhone 6, iPhone 6 Plus tested at Disneyland: ‘So badass’ – September 17, 2014
Re/code reviews Apple’s 64-bit iPhone 6 Plus: ‘A statement phone,’ not a ‘plastic toy’ – September 17, 2014
Megapixels mean nothing: Apple iPhone 6 trounces Samsung Galaxy S5 in camera shootout – September 17, 2014
The Telegraph reviews Apple’s 64-bit iPhone 6 Plus: ‘It’s peerless’ – September 17, 2014
TechCrunch reviews Apple’s 64-bit iPhone 6: ‘The best smartphone available’ – September 17, 2014
USA Today’s Baig reviews Apple’s 64-bit iPhone 6/Plus: ‘Smartphone stars’ – September 17, 2014
Walt Mossberg reviews Apple’s 64-bit iPhone 6: ‘The best smartphone on the market’ – September 16, 2014
The Wall Street Journal reviews Apple’s 64-bit iPhone 6: ‘The best smartphone you can buy’ – September 16, 2014
Macworld reviews 64-bit iPhone 6 and iPhone 6 Plus: Bigger is better (in the right hands) – September 16, 2014


  1. 2fers or 3fers on their way from Samedung. They got to find a way to up the shipment numbers. TC is the grinch that is stealing Samedung’s Christmas along with their Halloween, Thanksgiving, and New Year.

  2. Hmmmmmmmm. Well, that 27% may drop if the 6+ bends as is being reported. Or maybe all those people are mistaken? Or maybe it’s a conspiracy? Trick photography? Come on fanboys, let’s hear from you. Wonder how AAPL will look tomorrow by noon?

    1. ha

      put a PLASTIC galaxy under the same pressure and it won’t just bend , it’ll break into pieces.

      broke, cracked android phones are common

      “Yesterday morning the display on my Samsung Galaxy S4 cracked while it was in either the front pocket or cargo pocket of a loose-fitting pair of cargo shorts…. This phone seems very fragile.”

      1. ATT website:

        “Galaxy S3 glass Cracked – no drop – in pocket 4 hours after purchase!
        The glass has a small crack that is starting to spider. I just bought this phone! Was told that becuase of physical damage, it cannot be exchanged. I’ve read numerous reports of galaxy s III cracked screens without drops. Isn’t this a manufacturing defect”


        Warning on Gs4
        (S4) Then on thursday, for seemingly no reason, the amoled screen broke. I was texting a friend, put the phone in my pocket, received a message, pulled the phone out of my pocket, and suddenly the amoled was cracked”

        SquareTest Warranty Test on Smartphones

        iP5 most durable vs Samsugn Phones:
        “SquareTrade posted a YouTube video on Monday showing three of the 10 tests it conducted multiple times on all three devices. With those results, it tabulated a new breakability rating for the GS4 of 7 out of 10, with 10 as the highest risk of breaking. The S3 was the next most breakable with a 6.5 and the iPhone 5 the least most breakable of the three, with a score of 5.”

        TMobile Website:
        Galaxy s4 screen Cracked in Jeans Front Pocket.
        I put my phone in my front pocket and sat down, like a have a million times before with other phones (and even this phone). I went to use my phone and blammo! the screen was cracked! It was useless, a flickering chunk of plastic.

        I called T-Mobile. I need to file a claim. I filed the claim and there is a $175 deductable. Wow!”


    2. I’ve seen the word “bend” pop up, but no one following it up with “broken”. If the iPhone 6 really does just bend that easily (which I’m still skeptical about), can’t you just bend it back by sticking it your back pocket the other way?

  3. The title is not exactly correct. It’s not that 27% of all Samsung owners are switching to the iPhone. These folks that plan to buy an iPhone and currently own a Samsung constitute an unknown fraction of all Samsung owners.

    1. Good catch.. Title doesn’t match with “27% of respondents who planned on buying an iPhone 6/Plus were currently Samsung phone owners.” 27% of Samsung owners would probably eclipse the 10mill iphone6/6 plus sold over the weekend.

  4. Ouch!. That stings a wee bit. Samsung may run into the same problem Nokia ran into. The thing is that for consumers at this point it won’t be a spur of the moment sort of decision because iPhones are in such short supply. If someone goes into a carrier store looking for an iPhone and there’s none in stock, an aggressive salesperson can easily talk them into getting… “This here X smartphone is just as good as an iPhone.” I’m sure the salesperson isn’t going to say “Come back in a month when we may have more iPhones in stock.” Consumers have been known to cave in such instances.

    1. Just happened at Team Mobil where the Salesguy pulled out his SamDung and tried telling me it was better than the iPhone because it had less bezel than the iPhone and it – ah it also ah does ah something’s better than the iphine, not sure yet what but Sammie says it is better and anyway as the iPhone is not even available yet – he meant they didn’t have in stock ….

      Then he said wanna test drive the iPhone 5s go to team mobil test drive and I could for a week free, so I signed up and am waiting!

  5. As someone already noticed… It’s not 27% of Samsung owners who want to switch to IP6+ but 27% of IP6+ potential buyers who declare themselves as Samsung phone owners. This is DRASTICALLY different.

    But even like that something disturbs me with these numbers. It is obvious that many iPhone plus buyers chose this specific phone (The PLUS version) because of its very large screen. The only decent alternative that existed before was the Galaxy Note (Whatever iteration it was). So YES… It’s absolutely normal that a reasonable portion of future IP6+ buyers are Samsung phone owners.

    I would bet quite a lot on the fact that these figures are drastically lower for the IP6 “standard”.

    All in all… Don’t be too happy too quick. The only real menace that Samsung faces actually are Chinese brands. Worldwide figures about the iOS / Android ratio continue to show a continuous growth of Android and I don’t see that change soon.

    Look here for a bit more independent numbers:

    1. Market share numbers hasn’t had a negative affect on Apple.

      Apple takes 60% of the cell profits of the world.
      It makes more money than Samsung, lenovo, Xiaomi , Microsoft, Google Nexus, Sony, Lg etc COMBINED.

      with big phones it’s going to take even more of the high end profitable segments. The no profit low end is of no interest to Apple.

      Apple’s so called ‘flop’ iP5C outsold the G S4 and GS5 for months until recently when the iP6 was to come out.

      apple leaves the garbage Cheap crap market to other people like Samsung.

      1. The discussion was about marketshares this is why I also answered about marketshares.

        What you say is perfectly true (majority of profit for a small marketshare of devices). This is very good if you’re an Apple shareholder but how way does it benefit the user???

        What I see there is that when you buy an Apple device you must pay the Apple “tax” to be allowed to show you own whatever you want with the Apple logo on it. I prefer to please myself when I buy something… Not shareholders.

        1. Apple tax? Does an iPhone cost more than a Samsung phone? Maybe it’s a Samsung tax – charging the same for a cheap plastic ripoff as a quality built iPhone?
          You think Apple shouldn’t be able to get fair market price for their product?

        2. If you prefer to “please yourself” (I hope you didn’t mean it the way you said it) when you buy something, the iPhone will certainly be a much better and smarter purchase. Apparently, for seven years in a row (since the first iPhone model), iPhone has had by far the greatest customer satisfaction scores in the industry. Apparently, iPhone users “please themselves” with the iPhone much better than other users with their own phones.

          As we know, Apple’s business strategy is not primarily pleasing shareholders, but its customers. Shareholders will be happy with the consequences anyway (pleased customers will stay loyal and pay higher price for a pleasing product / service, which will bring plenty of revenue and profit, which will elevate stock, which will please shareholders, as the last 15 years of AAPL can testify).

  6. the way I read that graph is the market for the IPhone 6/6plus is double or triple what the 5c/5s was. Only 25% of new 6 buyers are currently Apple iPhone customers.

    So since in the last 4 quarters Apple sold about 165 million iPhones, in the next 4 quarters 250 million or even 300 million is possible. I don’t care who you are or what you are selling, these kinds of numbers are just astronomical. I’m unsure if production numbers could even get this high. If they do, that is a whole lot of hard work by a lot of people. There has to be a limiting factor here someplace.

    1. And let us not forget: these are not $40 memory cards or $150 digital cameras; these are devices that cost some $200 to make, and are sold at a starting retail price of $650, and going up to almost $1,000 each!

    2. Think about this: There are roughly 7 billion people on Earth. 80 percent need a smartphone. Over 1 billion already have a smartphone. Around 350 million have an Apple smartphone. The average replacement cycle of a smartphone is 2 years. The smartphone market and iPhone sales will grow for many, many years. One day there will be a new product invented like a smart contact lens which can be controlled by thoughts. And then the market cycle will repeat again.

      1. You have to remember that over 1/3 of the world’s population lives on $2 or less per day. The next tier of 1/3 doesn’t do that much better. Most of these of people are way more concerned about what their next meal will be, if any. The smartphone market is actually approaching saturation. It’s now about retention of existing customers of the top 10% to continuously upgrade and winning new customers away from the competition.

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