“This weekend I spent some time watching college football and some of the NFL,” E. Werner Reschke writes for T-GAAP. “I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space”
“This weekend I saw a few commercials for the Surface Pro 3… One Samsung ad explained how the iPhone 6 Plus 5.5″ screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Kuala bears sleep (up to 18 hours according to Google Now — if you’re curious),” Reschke writes. “What is similar between all these ads is that they are all contrasting their products and services against Apple products and services… all three companies are saying the same thing, ‘Me too! Me too!'”
“What these ads all miss, is in all three areas, ultrabooks, tablets and smartphones, they fail to truly give a reason to buy their product instead of Apple’s. If I were to follow Microsoft, Samsung and Google’s recommendations, I’d have three different vendors to deal with — and three different ways of doing things, with no seamless integration at the fundamental level,” Reschke writes. “Eventually I would run into some particular thing each of them has executed differently and therefore conflicts arise. When I stick with Apple, I get the one thing that none of these companies can deliver: 100% integration.”
Read more in the full article here.
MacDailyNews Take: Ah, the sweet, sweet smell of outmoded wannabes’ desperation!
Watching TV yesterday I saw an advert for Paypal.
I can’t remember ever seeing a Paypal commercial before. Paypal scared too?
They’re all running scared. They thought the Apple machine would shut down when Steve died and it frightens them to think that the company might actually be stronger than ever.
yeah, i saw that too, and i can’t remember another ad for them either. they had things locked up tighter than ft. knox if you believe their ad.
I don’t know if it’s related, but I got an offer for double rewards points for two weeks on a PayPal credit card I never use. 6 points per dollar on gas for my weekend backpacking trip. Thanks, I’ll take it. Maybe they want me to buy my iPhone 6 on them,😬.
Kuala … OMFG!
Welcome to Internet news and blogs.
No editing.
Throw crap out as fast as possible, who cares if it is correct or has typos and grammar mistakes.
and they ARE NOT BEARS
Love it. Why? Because it is TRUE.
It’s all Apple’s fault, not the other companies. Tim Cook and the rest of the company need to go to church and confess their sins. *note the intense, seething sarcasm*
A long time ago most people stopped buying consumer tech based on speeds and specs but like cars, clothes and candy they are moved to buy via emotion. Apple gets that and is reflected in its adverts. The others don’t and there ads reflect so. Sure people may be looking for one feature or set of features, but not in TV advertising.
Probably meant the Kalua Bear. This very rare, endangered species has a particular weakness for coffee….
That’s Kahlua, if you please
Big Lebowski.
You know, I didn’t see that movie, so I don’t quite get it. But I did see Jeff Bridges in Starman, and was mightily impressed. With the body. Of work, I mean.
As for Kahlua, one of my nieces and I savoured that nectar together in a rare confab. It led to interesting discoveries. I want to write about them sometime. I am planning a new blog and hope to invite male provocateurs. Counterpoint accents fashion.
The Dude drinks White Russians throughout. Are you and your niece are inviting me to party? Hell yeah! When ‘n where’s all I need.
The writer meant to say Koala, not Kuala. This is the furry little marsupial they are referring to
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Tim needs to star in a commercial.
Just Tim. Standing in front of a white background.
And he says:
“Thanks to all of our competitors who are frantically advertising their products by pitting them against Apple’s products. The common thread across all of those commercials is this: Apple is the one to beat. Apple has set the mark. Apple is top dog.
Visit your nearest wireless provider, Apple store, or Apple.com to find out why.”
Go ahead and pay for the next 15 seconds of silent video of Tim walking out of the frame, and fade to the Apple logo. That’ll be time for what he just said to sink in. No need driving the point home any further.
Excellent, SJB!
Cute idea, but bad advertising.
When you are #1, you never, ever refer to your competition in an ad – print or electronic. All it does is legitimize them.
BTW, this is taught in the first week of any good college-level marketing course.
The proposed ad never mentions Apple’s competitors by name. So even if the common “wisdom” is true, this is still a great idea.
Two words:
Think. Different.
And it points out to anyone who ever again sees one of those competing commercials that Apple has been legitimized by the *other* add. Forever.
I thought the white room is where Jony Ive lives.
The white room has black curtains and it’s at the station.
Karma is a bitch, copiers! By the way, Duck Duck Go is a fantastic alternative to google search-it is clean and quick (with no data going to google)– I made it default on my iPhone, iPad and Laptop- check it out…
Same here. Been using them for quite some time. Really like the clean results and I always find what I need. I make it a habit to click on the one add the have up from time to time just so they can get paid …and stay in business.
Thanks DDG.
Me three. I love having DDG right in the address bar. Unlike Google, it’s not tracking everything I do. Unlike Bing, the first five results aren’t from stupid sites like answers.com and ehow, etc. DDG rocks!
It’s funny how Google, Microsoft and samsung have become so plainly enfeebled these days.
“enfeebled”? Old dog (me), new trick. Love it. F Google
Kuala? It’s Koala and they aren’t bears.
The Samsung Note 4 ad is especially bizarre.
First off, it claims that the next big thing IS HERE. Yes, the iPhone 6 Plus IS HERE, but the Note 4 only started taking PRE-ORDERS last Friday … yes, the same day that the iPhone 6/6 Plus was actually released.
The whole tone of the ad comes off as some smug junior high schooler who keeps saying “See, I told you so! I WAS FIRST!” while everyone rolls their eyes and collectively ignores him. So, the kid just keeps repeating himself louder and louder. I guess if Samsung wants to keep catering to the douchebag niche, they got the narrator, script, and overall look and feel just right.
Then lastly, the ad doesn’t provide any real reason to choose the Note 4 over an iPhone 6 Plus. The stylus? The split screen (that doesn’t work with every app)? Really? Yeah, they’ve made 5″ phones since 2011. But, the first Dell phablets came out in 2010. Amazing what a bottomless marketing budget can do to message discipline.
I’ve seen the ad a myriad of times, but had no idea they were trying to sell the Note 4 until your post. I must of mentally tuned-out after hearing the horribly smug voice-over and the “we were first” message. Lol, keep up the great marketing Samsuck.
SameDung is such a shameless outfit. Even most Koreans I know find ShamSucks shameful.
One of their quotes in the ad is from BGR. In my perception, the rest of the ad is defined by that one fact.
That is not going to stop people from buying iPhones. If anything it tells people that the iPhones are better than yours so people will likely buy more of them. Your bashing tells people that you are scared and that your phones don’t have much to offer. Keep it up, Apple is loving the record sales you are creating for them!