“Four times before in its history, at media events planned with military precision, Apple introduced a new invention that radically altered how the technology industry conceived of its futur,” Farhad Manjoo writes for The New York Times. ” The company hopes it did that again for a fifth time on Tuesday by unveiling the Apple Watch, a stylish smartwatch that is the company’s first advance into a new product category since it created the iPad in 2010.”
“Yet in some ways, the most consequential headline at the event went unannounced,” Manjoo writes. “The biggest news was about the old Apple: It’s back, and it’s more capable than ever.”
“Any question about how well Tim Cook, Apple’s chief executive, is managing the reins of the world’s most valuable company will most likely be put to rest after Tuesday’s profusion of product announcements at the Flint Center in Cupertino, Calif., where Steve Jobs first showed off the Macintosh in 1984,” Manjoo writes. “Apple, under Mr. Cook, looks every bit as daunting to rivals as it did under its iconic co-founder, Mr. Jobs.”
Full article here.
MacDailyNews Take: Back? Apple never left.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]