Apple’s low-cost, ARM-based business Macs would alter PC landscape

“Apple led the smartphone revolution when in 2007 it introduced the iPhone,” J. M. Manness writes for Seeking Alpha. “Along with iPads, these are now driven by Apple’s custom designed A-series processors, which have steadily increased in power.”

“To my mind, it’s clear that Apple intends to move its custom processors into its Mac line – creating new low-end options,” Manness writes. “This will be a huge disruptor in the PC industry – particularly to Microsoft.”

“This would be a direct attack on the Microsoft empire. Windows PCs have achieved domination on several factors, but a major one has always been initial cost,” Manness writes. “‘Macs are too expensive’ was the rally cry of IT pros steeped in the MS culture. With a sub $400 Mac, this could no longer be claimed.”

Read more in the full article here.

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